Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
Category: Frameworks
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it …
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.…
“What would ___ do?”
How would someone you admire or someone respected in your field of work handle a problem, or think about a solution?
Chances are you could emulate how they would think …
“What is my $1,000/hour skill?”
Sometimes you gotta do low-value work, but how can you optimize to where you’re doing your most high value work?
These $1,000 skillsets will vary from person to person.…
“How can I 10X this?”
Push yourself to think how you would 10X a project you’re working on.
It’s likely different than what you’re doing right now.…
Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.…
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Personality Defense Quote
Everyone’s personality is a sum of defense mechanisms they have adopted to survive any situation.…
Circle of Influence Concept
The “Circle Of Influence” concept helps figure out what to focus on.
Circle of Control: Things you can fully control. Focus on these most.
Circle of Influence: Things you can …
How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward.…
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of it can be helpful.…
Flowchart or graph the problem out
Figure out what’s really going on by graphing it out.…
Write things down on a card
It’s not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with you everywhere can be a powerful and constant reminder to …
“What Would _____ Do?”
Ask yourself what a person you admire would do in this situation.…