Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
Good repeatable formula for an important element of sales copy.…
This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it …
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
This is a list of 25 different copywriting lenses to use.…
How would someone you admire or someone respected in your field of work handle a problem, or think about a solution?
Chances are you could emulate how they would think …
Sometimes you gotta do low-value work, but how can you optimize to where you’re doing your most high value work?
These $1,000 skillsets will vary from person to person.…
Push yourself to think how you would 10X a project you’re working on.
It’s likely different than what you’re doing right now.…
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.…
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Everyone’s personality is a sum of defense mechanisms they have adopted to survive any situation.…
The “Circle Of Influence” concept helps figure out what to focus on.
Circle of Control: Things you can fully control. Focus on these most.
Circle of Influence: Things you can …
Sometimes having a little fun with the solution can be a good way forward.…
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of it can be helpful.…
Figure out what’s really going on by graphing it out.…
It’s not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with you everywhere can be a powerful and constant reminder to …
Ask yourself what a person you admire would do in this situation.…