Olgivy Then and Now Mission Statement

Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:
It was amazing: "We sell, or else."
As pointed out by David, the new one is kinda garbage and forgettable.
Oof 😐

Image Description
The image features a comparison between Ogilvy's past and current mission statements. On the left, "Then" states, "We sell, or else." On the right, "Now" elaborates on a more complex mission about innovation, growth solutions, and inspiring brands and people to impact the world.
Positive Aspects
This image effectively illustrates the evolution of Ogilvy's mission statement, highlighting a shift from a straightforward sales focus to a more comprehensive and inspiring approach. It visually captures the company's growth and adaptation to modern business expectations, adding depth to the blog post's discussion on the importance of mission statements.
Key Takeaways
- Ogilvy's mission statement has evolved from a simple sales-driven focus to a broader, more inspiring mission.
- Modern companies are expected to innovate and create meaningful impacts, not just sell products.
- A clear and inspiring mission statement can significantly enhance a company's brand and market perception.
Additional Insights
Ogilvy's journey reflects a common trend in business where companies move from transactional relationships to purpose-driven goals. This evolution not only helps in attracting customers but also in motivating employees. It’s like moving from a black-and-white TV to a 4K Ultra HD experience—everything's more vibrant and engaging!
Analysis Summary
Ogilvy-centric asset taps authority (Ogilvy legacy + David Perell) and social proof to restate the hard-selling mission “We sell, or else.” within a Problem→Solution frame. Difficult, minimal copy projects gravitas; a two-column, high-whitespace layout and Z-pattern flow lead eyes from logos through THEN/NOW labels to the persuasive paragraph. Muted red/black modern palette targets sophisticated B2B marketers. To boost impact, break text into scannable bites or bullet lists for easier digestion.
Keywords & Trends
Trend Analysis Over Time
Trend Summary
Identified Entities
Style Analysis
Copy Analysis
College level
19
Words
19
Words/sentence
Detected Frameworks
Implicitly states a problem (lack of clear mission) and implies a solution (having one).
Psychological Triggers
Cites David Perell, a respected marketing thinker, to lend credibility.
Suggests that companies that already follow this advice do better, implying a broader group consensus.
Attention Analysis
Eye Flow Pattern
Typical Z-pattern: viewer scans the left-top logo, moves diagonally to the center quote, then jumps to the right-top logo, and finally zig-zags down through the long paragraph to the NOW label.