Olgivy Then and Now Mission Statement
Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:
It was amazing: "We sell, or else."
As pointed out by David, the new one is kinda garbage and forgettable.
Oof 😐
Image Description
The image features a comparison between Ogilvy's past and current mission statements. On the left, "Then" states, "We sell, or else." On the right, "Now" elaborates on a more complex mission about innovation, growth solutions, and inspiring brands and people to impact the world.
Positive Aspects
This image effectively illustrates the evolution of Ogilvy's mission statement, highlighting a shift from a straightforward sales focus to a more comprehensive and inspiring approach. It visually captures the company's growth and adaptation to modern business expectations, adding depth to the blog post's discussion on the importance of mission statements.
Key Takeaways
- Ogilvy's mission statement has evolved from a simple sales-driven focus to a broader, more inspiring mission.
- Modern companies are expected to innovate and create meaningful impacts, not just sell products.
- A clear and inspiring mission statement can significantly enhance a company's brand and market perception.
Additional Insights
Ogilvy's journey reflects a common trend in business where companies move from transactional relationships to purpose-driven goals. This evolution not only helps in attracting customers but also in motivating employees. It’s like moving from a black-and-white TV to a 4K Ultra HD experience—everything's more vibrant and engaging!
