Olgivy Then and Now Mission Statement

olgivy-then-and-now-mission-statement.jpg

Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:

It was amazing: "We sell, or else."

As pointed out by David, the new one is kinda garbage and forgettable.

Oof 😐

SwipeBot

Image Description

The image features a comparison between Ogilvy's past and current mission statements. On the left, "Then" states, "We sell, or else." On the right, "Now" elaborates on a more complex mission about innovation, growth solutions, and inspiring brands and people to impact the world.

Positive Aspects

This image effectively illustrates the evolution of Ogilvy's mission statement, highlighting a shift from a straightforward sales focus to a more comprehensive and inspiring approach. It visually captures the company's growth and adaptation to modern business expectations, adding depth to the blog post's discussion on the importance of mission statements.

Key Takeaways

  • Ogilvy's mission statement has evolved from a simple sales-driven focus to a broader, more inspiring mission.
  • Modern companies are expected to innovate and create meaningful impacts, not just sell products.
  • A clear and inspiring mission statement can significantly enhance a company's brand and market perception.

Additional Insights

Ogilvy's journey reflects a common trend in business where companies move from transactional relationships to purpose-driven goals. This evolution not only helps in attracting customers but also in motivating employees. It’s like moving from a black-and-white TV to a 4K Ultra HD experience—everything's more vibrant and engaging!

Analysis Summary

Ogilvy-centric asset taps authority (Ogilvy legacy + David Perell) and social proof to restate the hard-selling mission “We sell, or else.” within a Problem→Solution frame. Difficult, minimal copy projects gravitas; a two-column, high-whitespace layout and Z-pattern flow lead eyes from logos through THEN/NOW labels to the persuasive paragraph. Muted red/black modern palette targets sophisticated B2B marketers. To boost impact, break text into scannable bites or bullet lists for easier digestion.

Keywords & Trends

Identified Entities

OG
Ogilvy logo

Global advertising & PR agency founded 1948 by David Ogilvy

Company
Ad agency; top global network
New York, NY, USA (HQ)
DA
David Perell logo

David Perell

perell.com

American writer & founder of Write of Passage online course

Person
Online education & media
Austin, Texas, USA

Style Analysis

Minimal, corporate, modern

90%

Dominant Colors

Muted Red

80%

Black

15%

White

5%

Design Elements

Two-column split layout
Large negative space
Single background color
Serif logotype
Contrasting black body text
Small supporting labels

Mood Keywords

bold
professional
evolutionary
purpose-driven
assertive

Copy Analysis

Difficult

College level

19

Words

19

Words/sentence

Detected Frameworks

Problem-Solution
25%

Implicitly states a problem (lack of clear mission) and implies a solution (having one).

Problem: Companies without clarity under-perform.
Solution: Create a clear mission statement.

Psychological Triggers

Authority
55%

Cites David Perell, a respected marketing thinker, to lend credibility.

"…as David Perell tweets about."
Social Proof
35%

Suggests that companies that already follow this advice do better, implying a broader group consensus.

"Companies with a clear mission statement do better…"

Attention Analysis

Eye Flow Pattern

Typical Z-pattern: viewer scans the left-top logo, moves diagonally to the center quote, then jumps to the right-top logo, and finally zig-zags down through the long paragraph to the NOW label.

Primary Focus Areas

Dense paragraph on right side draws the most attention because of word volume
Position: 575, 180
Size: 340×210
37%
Bold, short quote in the center of left panel—high contrast against empty space
Position: 140, 240
Size: 220×50
32%
Negative space across both panels subtly guides the eye
Position: 512, 0
Size: 1024×574
10%

Visual Hierarchy

Long paragraph (NOW copy)
Short quote (THEN)
Ogilvy logos
THEN/NOW labels
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Olgivy Then and Now Mission Statement | SwipeFile