Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and 1930’s era.
What skills you’ll learn:
Direct mail campaign strategies. Large-scale advertising cycle. Writing copy in a scientific manner.
Tone of voice:
Dry.
Reading Level:
Intermediate to advanced.
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
Price: Free
What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …
Price: $20 on Amazon
What I love about it:
It’s just kind of a random pamphlet Gary Halbert put together about making money through direct mail…..but it was one of …
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and …
Price: $13 on Amazon
What I love about it:
You can flip to any section and find some “new way of looking at a problem” in this book. It gets …
