Breakthrough Advertising – by Eugene Schwartz:

Price: $249 on Amazon

What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and 1930’s era.

What skills you’ll learn:
Direct mail campaign strategies. Large-scale advertising cycle. Writing copy in a scientific manner.

Tone of voice:
Dry.

Reading Level:
Intermediate to advanced.