Lego Promo Restaurant Sign

This chalkboard from “Not A Burger Stand” is marketing genius. It offers 10% off if you sing a certain hit from The Lego Movie. Cheap? Yes. Brilliant? Totally.

Marketing Analysis

The board mixes humor, pop culture, and participation. Instead of another boring “10% Off” sign, it invites customers to perform, laugh, and share the moment. Suddenly, a transactional discount turns into a mini event.

Why It Works

• Uses nostalgia to create instant recognition
• Turns customers into co-creators of the story
• Makes discounts feel fun, not desperate
• Encourages social sharing (free PR)
• Costs almost nothing to run

Examples

• Starbucks boosted buzz with its name-on-cups stunt
• Chipotle’s Halloween “Boorito” promo packed stores
• Krispy Kreme’s “Talk Like a Pirate Day” made dressing up a tasty deal