Lego Promo Restaurant Sign

This chalkboard from “Not A Burger Stand” gets people to sing for their supper. Literally. Customers who belt out the catchy Lego movie tune score 10% off their bill.

Marketing Analysis

This is playful, interactive, and totally on-brand. The sign uses humor and nostalgia to grab attention and spark action. It turns a dull discount into a memorable experience people can’t help but talk about.

Why It Works

• It taps into pop culture everyone recognizes
• Encourages user participation (instant engagement)
• Creates a story worth sharing online
• Low-cost, high-impact word of mouth
• Turns a price incentive into an emotional connection

Examples

• Starbucks’ “Name your cup” campaign drove viral photos.
• Chipotle’s “Boorito” costume deal boosted Halloween traffic.
• Krispy Kreme’s “Talk Like a Pirate Day” made customers dress up for free donuts.