Fill Your Calendar With Customer Calls
Updated on
Hiten Shah
@hnshah·May 15
Yes, my calendar is full. Yes, I’m happy about it. Because plenty of these are customer calls. And talking to customers is the cheat code.
Hiten Shah’s calendar is packed—and he’s thrilled about it. Why? Because many of those meetings are customer calls. He calls it “the cheat code.”
Why This Tweet Hits
Most founders spend time trying to guess what customers want. Hiten skips the guesswork by just asking them. Each convo uncovers pain points, language, and hidden opportunities no analytics tool can show.
Why It Works
- Direct feedback fuels better products and messaging
- Customers reveal the words that convert
- Regular calls build trust and loyalty
- You can spot churn signals early
- Great customer conversations = free market research
Real-World Examples
- Slack’s early growth came from constant user feedback loops
- Airbnb learned to scale by visiting and talking with hosts in person
- Superhuman did 1-on-1 onboarding calls to refine its product-market fit
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