🎤 The SWIPES Email (Friday, April 18th, 2025)
Friday, April 18th, 2025
An educational (and fun) email by ​Copywriting Course​. Enjoy!
Swipe:
Let's ​"Vibe-Market"​ an ad together!! Vibe-Marketing is where you just tell ChatGPT to make something, and keep correcting till you get the right result.
I'm gonna start with this famous Shackelton ad from 1912:
I'll tell ChatGPT to apply it to copywriting course....
"Remake this ad, but for CopywritingCourse.com, make it fun like Neville Medhora, feel free to modify the image of the ship, and make it promote entering Copywriting Course, a place where you go to get your marketing taken down and rebuilt up again, make it sound like the Shackelton ad."
RESULT:
Then I prompted it to be better:
"Make it more positive, and make the ship have some marketing logos or pencil logos on the sales."
RESULT:
Then I styled it more like an old-timey ad:
"Make this in black and white and gray stippling style, and make the text more old timey looking."
RESULT:
Suuuureee some of the text is a bit funky, but with quick prompts it fixes those.
Just 3 years ago it would've taken DAYS to do something like this and many SPECIALIZED SKILLS...now in 2 minutes I ​vibe-marketed this ad​!
Wisdom:
Here's how to solve any problem with first principles:
This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into it’s small pieces.
You can also tell ChatGPT to use this chart and give you the results on a problem.
Interesting:
I saw this robot patrolling a construction site in Austin, it's so cute!
It doesn't pose any physical threat, but it says to a possible burglar, "Hey we're watching this area and someone will probably see you" which is enough.
Burglary is a crime of opportunity, and just knowing there's a little Wall-E-looking robot patrolling could be enough to deter a casual thief:
Picture:
I recorded 3 podcasts in the past 2 weeks. One of my favorite things about doing these is that I can selfishly asks questions I want to know. I’m glad I get to share these with you!
​[OUT NOW!]​ Ryan Helms - Ran a podcast growth agency and sold it this month, we talked all about how to grow a podcast in 2025, and the do's and don'ts:
Matt Gray - He sold BitMaker for $410m, founded Herb, now runs FounderOS [COMING SOON]
Nomadic Matt - Runs the largest travel blog online + New York Time's best selling author [COMING SOON]
Never miss these interviews when you ​subscribe to our channel​!
Essay:
At AppSumo, we emailed nearly a million people every day.
But instead of getting flagged as spam…people loved opening the emails!
Here’s the framework I invented to make that happen:
70% content, 30% sales
Many daily email newsletters sell too hard, don’t provide enough value, they’re boring, and they get unsubscribed fast.
If every email is just a pitch, people tune out.
But if it TEACHES them something — even while selling — they actually look forward to opening it.
So what does “70% content” look like? Like this:
Let’s say we’re promoting a new tool, the email might include: • How people are using it • What industries it’s working for • How it helps people make money • Real examples + use cases
Then the final 30% is simple: “Here’s the deal. Click here to get it.”
By this point, they’ve already gotten value — even if they don’t buy.
So it doesn’t feel like a pitch. It feels like discovery.
This simple formula is how we sent a daily sales email to 1,000,000+ people without burning the list.
70% content. 30% sales.
​Share this concept​ with the writers in your life.
Splurge:
I swear the key to (me personally) getting a good sleep at night is to have a book I look forward to reading!
The last few weeks this has been an awesome hard science fiction book I've been loving:
It’s hard to find a book that’s INTERESTING the whole way through and so far this one has been!
Have a great Friday!
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course ​members​:
"The mentors are so supportive and helpful. I don't feel alone building my business anymore." -RG
"I couldn't be doing this launch without all the feedback, support and resources here. My startup is finally starting up! Thanks, Neville and moderators." -FB
"I've been wanting to start a blog for years. Thanks for the tips and guidance finally getting it off the ground!" -KR
We also do weekly Live Reviews each week....we clip them up for members to watch:
Image Description
The image displays the header "The SWIPES Email" accompanied by icons representing each section: Swipe, Wisdom, Interesting, Picture, Essay, and Splurge. The overall design is simple and clear.
Positive Aspects
The image effectively sets the stage for the email by visually breaking down the content into distinct sections. This organization helps readers quickly understand the structure and anticipate the type of content they'll encounter, making the email more engaging and navigable.
Key Takeaways
- Vibe Marketing: Use ChatGPT to iteratively create and refine marketing ads, inspired by historical ads like Shackleton's.
- First Principles Problem Solving: Break down problems into fundamental parts to find solutions, and use tools like ChatGPT to assist.
- Security Technology: Robots like the one patrolling Austin construction sites can deter crime through passive monitoring.
- Effective Email Strategy: Balance content with sales (70% content, 30% sales) to increase engagement and prevent unsubscribes.
- Personal Development: Finding a book you look forward to reading can improve your sleep and relaxation.
Additional Insights
The post cleverly illustrates the power of AI in transforming traditional marketing practices. By drawing parallels to historic ads, it highlights how technology can make creative processes more efficient and accessible. The emphasis on balancing content and sales in email strategies ties back to the importance of providing value, a principle that can apply to many areas of business and personal growth.
