Vezina Work From Home Outdoor Ad

This ad nails the post-pandemic vibe: a businessman in a suit jacket, tie… and underwear. It’s funny, relevant, and instantly recognizable. Henri Vézina Menswear took a universal experience and made it fashion.

Marketing analysis

The ad wins by blending humor with cultural context. Everyone knows the “Zoom call in boxers” cliché, so the visual lands fast. The minimal text (“Work From Home Collection”) lets the image do the storytelling.

Why it works

• Uses cultural relevance for instant connection
• Humor lowers barriers and grabs attention
• Visual storytelling replaces copy
• Memorable, shareable, and brand-aligned

Examples

• Burger King’s “Moldy Whopper” used shock value and honesty to spark conversation
• IKEA’s “Stay Home” ad tied their furniture to safety during lockdowns
• Zoom’s billboards highlighting screen fatigue resonated with remote workers everywhere