3-Tiered Pricing Example from IPMonitor

Look at this pricing layout. Clean. Simple. Obvious. The visitor instantly knows which plan is the “main” one to buy.

Marketing Analysis

The magic move here is visual hierarchy. The “Pro” plan—clearly the best for most users—is placed in the center, slightly larger, and flagged with a “Popular” tag. It subtly nudges prospects to self-select the profitable middle option.

Why It Works

• Anchoring: The $9,980 “On-Premise” sets a high value anchor.
• Contrast: $499/month feels like a deal after that big number.
• Visual cue: The “Popular” tag builds social proof.
• Simplicity: Three options is just the right number for quick decisions.
• Trial buttons reduce risk and drive conversions.

Examples

• Dropbox highlights its “Pro” plan with a blue border.
• Mailchimp’s “Standard” plan sits in the center and gets most signups.
• Spotify positions “Premium” visually dominant and leads with “Most Popular.”