Peterson Academy Yearly Pricing
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“Higher education at 1% of the price.” Boom. That line from Peterson Academy stops you cold. It instantly frames value, price, and purpose in one swoop.
The Pricing Genius Behind the Message
Instead of juggling “Monthly” and “Yearly” options, Peterson went with one clean yearly price: $399. It simplifies the decision, minimizes friction, and screams value. The bold comparison to traditional college costs ($200K+ debt vs. $399/year) makes the offer irresistible.
Why It Works
- Anchors against massive perceived value (college tuition)
- Avoids analysis paralysis with one clear offer
- Makes pricing look tiny next to the problem it solves
- Leverages simplicity as a trust signal
Examples
- Netflix: one plan dominates user choice after simplification
- Basecamp: ditched tiered pricing for one flat rate
- MasterClass: annual plan only, speaks to commitment and savings
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