99designs Testimonial Page

Most review pages feel like a corporate afterthought. 99designs flips that. Their testimonials page looks more like Yelp — full of stars, filters, and a smiling face you can trust.

Marketing Analysis

The page uses social proof and human cues to make belief automatic. A friendly video at the top draws you in emotionally, and filters by category let you see what’s most relevant to you. Instead of “look how great we are,” it’s “see what people like you think.”

Why It Works

• Faces + stars = instant trust
• Video builds emotional connection
• Filters increase relevance and speed
• Feels familiar thanks to the consumer review format

Examples

• Airbnb builds trust with familiar 5-star ratings
• G2 ranks B2B tools with verified user reviews
• Trustpilot widgets reportedly increase conversions by 34% on ecomm sites