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99designs Testimonial Page

Testimonials
Aug 19, 2017
99designs
99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector (read: Yelp and TripAdvisor), the page is headlined with an eye-catching video, with customer reviews below it. Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them.
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Image Description

The image showcases a testimonial page from 99designs, featuring a bold headline, a video thumbnail with a play button, and a star-rating system above customer reviews. The layout is clean and user-friendly, with sorting options for reviews.

Positive Aspects

  • Engaging Visuals: The use of a video immediately draws attention, making the page dynamic and interactive.
  • User-Friendly Design: Sorting options for categories and industries allow users to find relevant testimonials quickly.
  • Star-Rating System: The incorporation of star ratings provides a familiar and easy-to-understand metric for users.

Key Takeaways

  • Innovative Testimonial Approach: The star-rating system, more common in B2C platforms, adds a unique touch to the B2B testimonial page.
  • Video Integration: Featuring a video at the top of the page engages users right from the start.
  • Customer-Centric Design: Sorting options enhance user experience by allowing personalized exploration of testimonials.

Additional Insights

  • Mixing B2C Elements: Incorporating elements like star ratings from B2C industries can make B2B pages more relatable and intuitive.
  • Video as a Hook: A well-placed video can significantly boost engagement, making users more likely to explore further.
  • Personal Anecdote: Imagine scrolling through reviews like browsing movie ratings—a quick star glance gives you instant insights!
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99designs Testimonial Page | SwipeFile