50+ Testimonial Examples That Will Instantly Spark Ideas

1. Hampton multi-city landing page cop

Hampton’s new homepage hits hard on one message: founders don’t have to go it alone. But instead of staying vague,...

2. "Wall of Love" Testimonial Template

People trust other people more than they trust your marketing. That’s why a “Wall of Love” is such a killer...

3. 3 or more amazing testimonials and results from real people

Testimonials are like trust-multipliers. But not all testimonials are created equal. The difference between “They’re great!” and “We increased sales...

4. Cool “Selling Post” on Instagram

This carousel nails the holy trinity of persuasive marketing: it shows the product, proves it works, and uses happy customers...

5. Testimonial Ad for Cometeer Coffee

Cometeer’s ad doesn’t scream “Buy our coffee!” It quietly shows a glowing five-star customer review and lets the social proof...

6. Guide “capture” ad

This ad from Guidde nails it. One line of copy. One screenshot. Total clarity. It’s both a testimonial and a...

7. Icon "What they're saying" section

Check out how Icon nails their testimonial page. Instead of fluffy praise, they feature quotes from real CEOs showing time...

8. Testimonial Video Wall

This “video wall” from GoHighLevel isn’t just a grid of smiling faces. It’s a social proof powerhouse. Each video thumbnail...

9. Beautiful.ai Instagram Ad with a Funny Testimonial

Beautiful.ai nailed the humblebrag testimonial format. Their ad shows a quote from a designer saying they used to take pride...

10. Copywriting Course website review

Here’s a simple but powerful example of organic marketing: Nick Gray, author of How to Make Friends, tweeted praise about...

11. Before and After style results testimonial for CRO Optimizations

This testimonial nails it. Instead of explaining copywriting tactics, it just shows a clear before-and-after result: from 0 calls a...

12. Before and After style results testimonial for a manufacturing company

Most sales pages spend paragraphs telling people what they’ll learn. This one from Copywriting Course just shows what happens after...

13. Simple social proof

This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...

14. Before and After style results testimonial for a blog post that grabs leads

Most marketers talk about their process or features. But this Copywriting Course testimonial skips that and jumps straight to the...

15. Before and After style results testimonial for a industrial printer company

This testimonial nails what most marketers forget: people don’t want a lesson, they want results. The Copywriting Course page uses...

16. HEADLINE: “97% of my clients refer me, here’s why”

This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...

17. Before and After style results testimonial for a wine seller email

This “before and after” testimonial from Copywriting Course nails it. Instead of saying “we teach great copy,” it shows a...

18. Before and After style results testimonial for a power washing company

This before-and-after example nails one rule every marketer should tattoo on their brain: people don’t buy process, they buy results....

19. Before and After style results testimonial for a shoe repair store

A single A-frame sign made a shoe repair shop an extra $183,750 per year. All it did was show “before...

20. Copywriting Course Sales Page

This sales page from Copywriting Course is a masterclass in clarity and persuasion. It’s got testimonials, proof, personality, and a...

21. Backlinko Signup form

Backlinko’s signup section is a masterclass in clarity. One headline, one testimonial, one action. No fluff, no distractions. The smart...

22. Homepage Outline Template

Ever get stuck staring at a blank homepage? This editable Google Doc outline gives you a fill-in-the-blanks system to create...

23. Sam Parr Copywriting Course Testimonial

Sam Parr didn’t just wake up one day and build The Hustle into a massive media brand. He credits learning...

24. Rob Roseman Copywriting Course Testimonial

Rob Roseman shared how joining Copywriting Course’s Office Hours and getting Copy Reviews skyrocketed his business. In short, he went...

25. Noah Kagan Copywriting Course Testimonial

Noah Kagan credits Neville Medhora’s copy chops with turbocharging AppSumo’s growth. From tweaking email subject lines to rewriting sales pages,...

26. Austin Shoe Hospital Review Request

Austin Shoe Hospital nails review gathering with a simple email offering $5 off the next repair in exchange for a...

27. PhotoAI.com product comparison image

PhotoAI nails one of marketing’s golden rules: show it, don’t tell it. Instead of bragging about “better image quality,” they...

28. Testimonial + Pic for the ultimate social proof

Parachute nails it with this ad. One quote, one elegant photo, and boom—you instantly believe the product’s good. No clutter,...

29. Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad

West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...

30. Instagram Pool Installation Ad

This ad nails visual marketing. Denali Pools doesn’t tell you they build great pools — they show you the kind...

31. Number-driven reason ad for mobile notification service

Tapcart nailed this ad by going straight for the logical buyer. Instead of hype or visuals, they use a simple...

32. Ford Escort “Social Proof” Ad

In 1985, Ford dropped this killer ad for the Escort, boasting that it outsold every other car on a massive...

33. HungryRoot Before/After Ad

Hungryroot nails it with this ad. One look and you instantly feel the difference between “struggling to eat healthy” and...

34. Show your product working for others

Arvid Kahl nails it here: if you want people to buy, don’t just tell them your product works—show them someone’s...

35. Banner ad with testimonial + social proof

This ad nails trust and simplicity in one bright, shiny package. The orange color grabs your eye, the “Trusted by...

36. Saas company has an entire page of case studies

Most brands toss up a few one-line testimonials and call it a day. Klaviyo flips that script. Their customer section...

37. Webpage dedicated to testimonials

FeedLetter nailed the testimonial game. Instead of just dumping quotes on a page, they built a visual “Wall of Love”...

38. Saas company has an entire page of case studies to use as testimonials + social proof

Want a quick way to show credibility? Showcase logos AND faces like Canny does. Their case study page hits all...

39. SaaS homepage feature & benefits section cleverly adds in customer testimonials

This Mailmodo image nails the “what–what it does–what it’s done” formula perfectly. Each email type is explained with a stat...

40. Dedicated customer success story page with unique CTAs

Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...

41. Mixpanel has an entire page dedicated to testimonials

Mixpanel nails the art of trust-building with a single page. Before mentioning features or pricing, they hit you with proof:...

42. Career page on SaaS site using video testimonials of employees

Hiring pages are usually walls of boring text. But Descript flips that. For every open role, they showcase a short...

43. SAAS company uses animated banner to display testimonials

Howitzer nailed their testimonial section. Instead of a long scroll, they pack multiple reviews into one screen — with sources...

44. Wealthfront testimonial and social proof mash up

Here’s a great example of a headline doing triple duty. Wealthfront’s line “Over 465,000 people are already using Wealthfront to...

45. Athletic Greens dedicated testimonial & review page

Athletic Greens built a page that’s basically a masterclass in credibility. It piles on endorsements from pro athletes, respected health...

46. Beehiiv displays tweet testimonials on homepage

When everyone’s faking testimonials, showing real tweets from real users is like a breath of fresh air. Beehiv nailed this...

47. Entire page dedicated to social proof / Testimonials

You don’t just donate on Omaze—you win while doing good. This page nails the art of turning generosity into excitement...

48. Referral program shows great social proof

Raise nails its referral page by doing one simple thing most brands skip: showing real people with real savings. Suddenly,...

49. Social proof could be improved for this agency

These charts tell a great growth story. Impressive traffic climbs, clear data visualization, and tight summaries. But there’s one big...

50. Great headline and limited options for marketplace user

The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...