50+ Testimonial Examples That Will Instantly Spark Ideas
A great testimonial can instantly boost trust, answer objections, and nudge someone closer to buying. But writing them out and figuring out how to display them is sometimes hard.
That’s why I pulled together 50+ testimonial examples from real businesses, covering everything from short quotes to long stories, social media shoutouts, video snippets, and even unusual formats that actually work.
Use these to spark ideas for your own testimonials. Let’s dive in!
Copywriting Course Sales Page
This sales page for the Copywriting Course features testimonials, a roadmap, an overview of the community, and a tour of...
Backlinko Signup form
A simple signup form is prominently placed at the top of Backlinko's landing page, featuring a strong testimonial from a...
Homepage Outline Template
This is a super helpful outline of a homepage. If you download the template you can edit it directly in...
Sam Parr Copywriting Course Testimonial
Sam Parr shares how Copywriting Course was life-changing for him and providing the foundation for building The Hustle.
Rob Roseman Copywriting Course Testimonial
Rob Roseman shares how Copywriting Course’s Office Hours and Copy Reviews helped build his business.
Noah Kagan Copywriting Course Testimonial
Noah Kagan shares the impact of Neville from Copywriting Course on AppSumo's success. From improving email strategies that boosted AppSumo's...
Austin Shoe Hospital Review Request
Austin Shoe Hospital sends personalized emails to customers, asking for a Google review, and includes a $5 coupon for their...
PhotoAI.com product comparison image
Why tell something, when you can SHOW it. Check this awesome “competitor comparison” image from PhotoAI.com, showing how their AI...
Testimonial + Pic for the ultimate social proof
This Instagram Ad uses a simple testimonial along with an aesthetically pleasing photo to make the testimonial really POP.
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a...
Instagram Pool Installation Ad
This ad for the top pool builder in Austin uses an attractive looking pool and some social proof to draw...
Number-driven reason ad for mobile notification service
This Instagram ad appeals to your logical side to show that the cost to reach your audience has gone up...
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out...
HungryRoot Before/After Ad
This is a cool before/after ad for food delivery service HungryRoot seen on Instagram and Facebook. The image shows it'll...
Show your product working for others
A reminder to show your product working for others, so they will be convinced to buy it.
Banner ad with testimonial + social proof
We see social used in the headline "Trusted by Moms", a bold pic of the product. Then a 5 star...
Saas company has an entire page of case studies
This is a great way to present customer testimonials. They don't just give the common customer blurb, they tell stories...
Webpage dedicated to testimonials
Feedgetter dedicates an entire page to the loads of happy customer testimonials. I like that it is a mix bag...
Saas company has an entire page of case studies to use as testimonials + social proof
This a well organized page of big tech name clients sharing their success stories. I like that some boxes show...
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This is a great 1-2-3 punch when describing the features of your product. What is it. What it will do...
Dedicated customer success story page with unique CTAs
This is an entire page dedicated to highlighting the success of Rip Curl. The best part of this is that...
Mixpanel has an entire page dedicated to testimonials
The page opens with a scrolling bar of customer testimonials which include there twitter handle - this adds a layer...
Career page on SaaS site using video testimonials of employees
The company displays a employee video testimonial for every position they are currently hiring for. A good way to get...
SAAS company uses animated banner to display testimonials
This is a clever way to use less of your sales page real estate to show as many testimonials as...
Wealthfront testimonial and social proof mash up
"Over 465,000 people are using Wealthfront to earn more and worry less." This one liner hit on many levels: Social...
Athletic Greens dedicated testimonial & review page
Athletic Greens created an entire page dedicated to highlighting endorsements by professional athletes and health experts. If still not convinced,...
Beehiiv displays tweet testimonials on homepage
In the world of so many fake testimonials, using real screenshots from twitter adds another layer of trust in the...
Entire page dedicated to social proof / Testimonials
Omaze is a fundraising platform where charities raffle off amazing prizes. The winner of each contest has a dedicated part...
Referral program shows great social proof
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak...
Social proof could be improved for this agency
I like the use of charts and the story they tell but they lack a source for each case study....
Great headline and limited options for marketplace user
The headline perfectly explains the mission of the website: "Turn gift cards into discounts" Above the fold the user has...
Social proof + testimonials double team for finance app
Social proof is shown in the form of these nicely presented stats: 500K users/investors, 20k+ 5 star reviews in app...
Great about page that screams authenticity
This sneaker brand highlights the entire team wearing their favorite sneakers. This is a great way to let there potential...
Email newsletter homepage displays social proof with blurbs from popular journalists
This Email newsletter home page displays a long list of of popular journalist who subscribe along with a blurb. These...
Josh Harcus testimonial Copywriting Course
Basecamps before and after testimonial page
This testimonial page is incredible. It focuses on a before and after view of how companies manage projects with Basecamp....
1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight...
Clean 3-Column Testimonial "Wall of Love" by Trends
This is a simple and effective way to show that the target market for Trends (founders) love the product.
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name...
Restaurant Testimonial Drawings
I ate lunch in this restaurant today and their "drawing testimonials" hit me with a marketing insight. How can you...
Evernote Testimonials (Logo Carousel)
Many sites proudly display "As Seen On" and "Recommended By" logo sections on their homepage. Evernote takes it to the...
Zoom Case Study Testimonials
Zoom is crushing it with testimonials and case studies. At the top, you have a nifty filter to find testimonials...
Ezoic Results-Oriented Testimonials
Ezoics testimonials are extra juicy because they each start with a results-oriented headline. The specific numbers and time frames make...
Freshbooks Testimonial Strategy (Less is More)
Freshbooks has plenty of testimonials they could showcase. But instead of cluttering their page with tons of mediocre user testimonials,...
World Nomads Testimonial Stories
Two objections people have when considering travel insurance are: #1.) Nothing bad is going to happen to me. #2.) Even...
The Dance Dojo Testimonials
These testimonials are for an online dance course called The Dance Dojo. They use a simple, easy-to-read two-column format, and...
Ash Ambirge Gossip Testimonials
Ash creatively calls her testimonial section "Gossip About Me", which perfectly matches her blog's personality. These would be even more...
Transferwise Testimonial Combo (Video + Recent)
Companies tied to banking and money transfers have to work extra hard to build trust (especially new companies). That's why...
Ben Settle Testimonials
Normally, attaching photos to testimonials adds a layer of transparency and credibility. In Ben's case, it's not really necessary. All...
The Hustle Testimonial Tweets
The Hustle uses simple carousel-style testimonials that their readers tweet in. This approach is cool because they're able to easily...
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Image Description
The image features a bold testimonial quote: "50+ Examples of Great Testimonials—exactly what I needed to spark ideas and upgrade the reviews on my site." This text is set against a neutral background with large, easy-to-read fonts and quotation marks in teal.
Positive Aspects
The image effectively captures the essence of the blog post by highlighting the usefulness and impact of great testimonials. The design is clean and visually appealing, making it easy for readers to grasp the main message quickly. It reinforces the idea that the post will provide valuable insight into crafting impactful testimonials.
Key Takeaways
- Testimonials can significantly boost trust and address potential customer objections.
- The post offers over 50 examples of testimonials in various formats, including quotes, stories, and video snippets.
- These examples are intended to inspire readers to create their own compelling testimonials.
- The content encourages readers to sign up for SwipeFile to access and save these examples.
Additional Insights
Crafting a testimonial isn’t just about collecting praise; it’s about strategically addressing potential buyer concerns. Think of testimonials as mini-case studies that showcase real-life applications and successes. Don’t be afraid to use different formats—sometimes a video snippet or a social media shoutout can convey authenticity better than text alone.
