Advertising Secrets of the Written Word – by Joseph Sugarman:

(re-named “Adweek Copywriting Handbook”)

Price: $16 on Amazon

What I love about it:
He goes through 30 different “triggers” that cause someone’s brain to switch into “buying” mode. These are super helpful, and a great resource to re-read when you’re feeling unmotivated!

What skills you’ll learn:
Writing. Style choices. The 30 Triggers and how to use them.

Tone of voice:
Casual and easy. I like Joe Sugarman’s style because he isn’t “hypey” at all. He’s very genuine and not scammy like some other classic copywriters.

Reading Level:
Total Beginner.

Other Joseph Sugarman Resources:

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