AirTable Video Software Pricing Page
Pricing
Jul 27, 2017
This is a good pricing page for the popular video production software for teams called AirTable. The plans range from free, to $20/mo per user, to enterprise level.
A sneaky little thing they do is put the prices as listed by annual payment. There is a little slider at the top:
.....which you can change from annual to monthly. This is a very clever item to add, as it encourages people to pay annually instead of monthly which is more of a hassle.
.....which you can change from annual to monthly. This is a very clever item to add, as it encourages people to pay annually instead of monthly which is more of a hassle.
Image Description
The image showcases a clean and organized pricing table for AirTable, featuring four distinct plans: Free, Plus, Pro, and Enterprise. Each plan details its specific features and pricing, with a toggle at the top for switching between annual and monthly billing.
Positive Aspects
- Clear Layout: The pricing table is neatly organized, making it easy to compare the different plans and their features.
- Annual vs. Monthly Toggle: The inclusion of a slider to switch between annual and monthly pricing is a clever tactic to encourage annual subscriptions.
- Feature Highlights: Each plan highlights the key features, helping users quickly identify which plan suits their needs.
Key Takeaways
- AirTable offers a range of pricing plans from free to enterprise, accommodating different team needs.
- The pricing is initially shown as per user, per month, billed annually, which subtly encourages annual commitments.
- The toggle feature allows potential customers to easily compare monthly versus annual payment plans, increasing transparency.
Additional Insights
- Psychological Pricing: By displaying the costs as monthly but requiring annual payment, AirTable taps into a psychological tactic that makes prices appear more affordable.
- Customization in Enterprise: The Enterprise plan's "Contact us" tag invites negotiation and customization, appealing to larger businesses with specific needs.
- Free Plan Appeal: The availability of a free plan can act as a gateway for new users, reducing the barrier to entry and potentially leading to future upgrades.
