AirTable Video Software Pricing Page

Airtable’s pricing page is sneaky smart. That little “Annual vs Monthly” switch with a green “2 months free!” tag does magic with just a few pixels.

The marketing brain behind the toggle

The page defaults to “Annual,” which means most visitors never change it. People see “2 months free!” and feel like they’re saving, not spending. No big sales pitch, just a smart nudge.

Why it works

• Default bias keeps users from switching
• “2 months free” reframes the cost as savings
• Simplicity reduces friction and choice overload
• Annual billing improves cash flow and retention

Other brands using the same move

• Notion highlights “Save 20% annually”
• Canva stamps “Best value” on yearly plans
• Grammarly shows monthly rates but bills yearly
• Adobe writes “$X/month billed annually” right under the price