AirTable Video Software Pricing Page

Jul 27, 2017

This is a good pricing page for the popular video production software for teams called AirTable. The plans range from free, to $20/mo per user, to enterprise level. A sneaky little thing they do is put the prices as listed by annual payment. There is a little slider at the top:

.....which you can change from annual to monthly. This is a very clever item to add, as it encourages people to pay annually instead of monthly which is more of a hassle.

Source (airtable.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image showcases a clean and organized pricing table for AirTable, featuring four distinct plans: Free, Plus, Pro, and Enterprise. Each plan details its specific features and pricing, with a toggle at the top for switching between annual and monthly billing.

Positive Aspects

Clear Layout: The pricing table is neatly organized, making it easy to compare the different plans and their features.
Annual vs. Monthly Toggle: The inclusion of a slider to switch between annual and monthly pricing is a clever tactic to encourage annual subscriptions.
Feature Highlights: Each plan highlights the key features, helping users quickly identify which plan suits their needs.

Key Takeaways

AirTable offers a range of pricing plans from free to enterprise, accommodating different team needs.
The pricing is initially shown as per user, per month, billed annually, which subtly encourages annual commitments.
The toggle feature allows potential customers to easily compare monthly versus annual payment plans, increasing transparency.

Additional Insights

Psychological Pricing: By displaying the costs as monthly but requiring annual payment, AirTable taps into a psychological tactic that makes prices appear more affordable.
Customization in Enterprise: The Enterprise plan's "Contact us" tag invites negotiation and customization, appealing to larger businesses with specific needs.
Free Plan Appeal: The availability of a free plan can act as a gateway for new users, reducing the barrier to entry and potentially leading to future upgrades.

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