Breakthrough Advertising – by Eugene Schwartz:
Books
Apr 15, 2020
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and 1930’s era.
What skills you’ll learn:
Direct mail campaign strategies. Large-scale advertising cycle. Writing copy in a scientific manner.
Tone of voice:
Dry.
Reading Level:
Intermediate to advanced.
