Coming soon page for music festival shows fans what to expect next year

Breakaway Music Festival nails future sales while the party is still going. Their site thanks fans, teases next year’s event, and stacks social proof everywhere.

Smart Marketing in Action

The page starts with a simple email sign-up above the fold. Then it flashes superstar names like Kendrick Lamar, Halsey, and Odesza as “Past Artists.” Finally, a sizzle reel of screaming crowds cements the hype.

Why It Works

• Uses social proof by showing big-name credibility
• Builds anticipation through visuals and past success
• Captures contacts early before excitement fades
• Leverages FOMO to push sign-ups

Real World Examples

• Coachella sells presale passes during the current festival
• Apple teases next models right after launch day
• Comic-Con sells out next year’s event before current one ends