Removing homepage and simplifying boosted sales

Jaspr Air didn’t change their offer or design. They just made their site simpler. Fewer clicks, fewer options, big lift in conversions. Sometimes the fastest way to grow isn’t adding more—it’s removing clutter.

Why simplicity wins

• Every extra click invites hesitation
• Each choice adds mental friction
• Clean paths build trust and momentum
• Fast, frictionless experiences feel better

Real-life proof

• Amazon’s 1‑Click led to a 5% sales bump
• Apple’s checkout converts 30% higher than competitors
• Basecamp’s homepage? One button: “Try it free”

Cut the noise. Make it stupid simple to say “yes.”