David Komie Attorney That Rocks Billboad

You don’t expect a dreadlocked rocker to be your personal injury attorney. But that’s exactly why this Austin billboard stands out. David Komie calls himself “The Attorney That Rocks,” and the message is clear before you even read the tagline.

Marketing Analysis

This billboard owns its weird. Instead of the usual clean-cut legal look, it leans into a full-on rockstar vibe: gritty font, bold yellow text, and a face that looks straight out of a band poster. It’s contrast marketing 101.

Why It Works

• Breaks category norms instantly
• Builds a real, memorable brand personality
• Uses visual contrast to grab attention
• Clear call to action right up top
• Perfect fit for Austin’s “Keep Austin Weird” culture

Examples

• Dollar Shave Club’s launch video broke grooming norms with humor and swagger.
• Dr. Squatch soap ads made rugged, funny appeal mainstream.
• Squatty Potty used unicorn poop to make toilet talk viral.