Examples

A plumber wrapped his bright orange Lamborghini for $5K and saw calls jump 60% from curious onlookers.
Red Bull’s Mini Coopers with cans on top became global icons.
Goodyear’s Blimp? Giant moving brand recall tool.
Local coffee shops use vintage vans as mobile billboards and pop-up stands.

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A puppet with wide eyes and a panicked face isn’t what you expect from a serious PSA—but that’s exactly why it works. This “Drive Sober. No Regrets.” billboard uses humor to grab attention and make a message about drunk driving unforgettable.

Marketing Analysis

The ad flips the usual fear-based approach by blending humor and caution. The puppet shouts “You better watch out…” alongside flashing police lights. It’s funny, yet it triggers recognition and self-awareness.

Why It Works

Humor lowers resistance and makes viewers more receptive
Visual storytelling keeps it memorable
Contrast (puppet + serious topic) grabs instant attention
Simple headline delivers a punch fast

Examples

“Friends don’t let friends drive drunk” classic ad used humor to save lives
Geico’s gecko: comedy drives recall and loyalty
Dumb Ways to Die safety campaign used animation + humor to reach 46M YouTube views

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Yesco pulled a fun move with this one in Ogden, Utah. Their billboard says “Can’t Skip Ads,” styled exactly like a YouTube skip button. Simple joke, but perfect for what they sell—billboards you literally can’t skip.

Why It Works

Uses familiar digital design to get instant recognition
Plays on a universal frustration (ads you can’t skip) in a funny way
Turns the product’s limitation into a feature
Quick to read and understand while driving

Real-World Twins

The “Does Advertising Work? Just Did.” billboard—same self-referential idea.
Spotify’s “2018 Goals” billboards using user data for humor.
McDonald’s “Follow the Arches” campaign turning logo pieces into wayfinding signs.

Smart, memorable, and 100% unskippable.

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Someone on Reddit made a fake billboard that simply says: “Injured? GOOD.” It’s not real, but it’s genius. It instantly grabs attention, makes you do a double-take, and is memorable.

The Marketing Genius Behind It

This billboard flips expectations. Injury lawyer ads usually scream compassion and phone numbers. This one shocks you, which forces a second look. And that’s half the battle in outdoor advertising.

Why It Works

Pattern interrupt: It breaks the predictable format of lawyer ads.
Emotion trigger: Shock and humor make it stick.
Clarity: Only two words, both bold and easy to read at 60 mph.
Contrast: Smiling faces with an aggressive message grab visual attention.

Real-World Examples

Dollar Shave Club: Used humor to stand out in a boring industry.
Liquid Death: Turns water into a rebellious lifestyle w

A Yard Sign That Sells Holiday Cheer

Sandwiches BillBoard

Cool Polaroid ad

Funny real estate billboard dissing your random real estate cousin

"I'm Available" Billboard Space Ad

Funny billboard “Call This MF”

60,000x improvement in capability in 24 years

"You just proved that these signs work" bus stop sign

Beavis and Butthead Mural SXSW Hotel Vegas

Billboard Examples

Cybertruck advertising for roofind company

Texas Transit Department Billboard

Sunglasses billboard headline: We want to sit on your face

Timex watch billboard

90% of the Fortune 500 use Canva Ad

Economical Billboard Marketing

Austin West Nile Information Billboard.

"Can't Skip Ad" billboard from Yesco

Really intriguing billboard

Get Dang Billboard

Injured? Good!

Speak French, Visit France. Speak English, Visit the World.

Hilariously good lawyer billboard 😂

Funny Radiant Plumbing Van

Command Palette