David Ogilvy on the Customer

Image Description

The image features a quote by David Ogilvy: "The customer is not a moron. She's your wife." It includes a classic black-and-white photo of David Ogilvy, enhancing the timeless wisdom of the quote.

Positive Aspects

The image effectively pairs a powerful quote with a classic picture of David Ogilvy, reinforcing his authority and the timeless nature of his advice. The monochrome design adds a sense of elegance and focus to the message, making it memorable and impactful.

Key Takeaways

• Treat customers with respect and intelligence; they are not to be underestimated.
• Effective marketing requires empathy and understanding of the customer's perspective.
• David Ogilvy emphasizes the importance of relating to customers on a human level.

Additional Insights

David Ogilvy's quote serves as a witty reminder that customers should be treated with the same thoughtfulness and care as we would treat those closest to us. It's a call to marketers to elevate their game by understanding and valuing the intelligence of their audience. It's like saying, "Would you really try to sell a vacuum to your wife with cheap tricks?"