David Ogilvy on the Customer

Sep 25, 2017

The customer is not a moron. She’s your wife — David Ogilvy

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Testimonial Script

Hey there! We’re trying to see what you thought of _____________ you bought. We’d completely love it if you responded to these few questions:...

Price: $20 on Amazon What I love about it: It’s just kind of a random pamphlet Gary Halbert put together about making money through...

This is a great 2-tiered pricing for a cohort of students that conveys a ton of information in a single table.

Remember how "The Will Smith Slap" was what EVERYONE IN THE PLANET was talking about for a while? Whatever happened to that? Then everyone...