Fast-track a relationship with a famous person (a cool way I’ve seen)

Hit podcasts aren’t just audio—they’re community engines waiting to be fired up. Smart hosts are turning their audience into in-person meetups whenever they visit new cities.

Why it works

• Turns passive listeners into active superfans
• Builds emotional connection with the brand
• Creates tons of user-generated content
• Gives sponsors and hosts real-world visibility

Real-world examples

• My Favorite Murder hosts tour, selling out live shows and meetups across the US
• The Daily held fan sessions that deepened subscriber loyalty to The New York Times
• SmartLess built a touring version of the podcast that became a Netflix special
• The All-In Podcast hosted live meetups that turned listeners into investors and promoters