Interviewing Bilawal Sidhu: AI, VR, AR, The TED AI Show, Google, A16Z Scout, 1.4m on YouTube + TikTok
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Bilawal Sidhu isn’t just another tech guy. He’s hosted the TED AI Show, scouted startups for A16Z, and built 1.4M followers across YouTube and TikTok. That mix of credibility, creativity, and content makes him a marketing case study in itself.
What’s happening here
Bilawal bridges complex tech (AI, AR, VR) with storytelling people actually understand. His videos don’t lecture; they show. Instead of “AI is the future,” he demonstrates how it shapes art, work, and daily life.
Why it works
- He combines authority (Google, TED, A16Z) with personality.
- Visual storytelling breaks down intimidating tech.
- Cross-platform presence expands reach and repetition.
- He sells ideas, not just info.
Real-world parallels
- Marques Brownlee simplifies tech for millions.
- Lex Fridman blends expertise with accessible interviews.
- Brian Tong translates complex Apple news into human talk.
- Bilawal does the same for AI—and that combo sells.