Great About Page from Ry Rob

Most About Pages ramble on about mission statements. Ry Rob’s? It tells a story, grabs attention fast, then quietly funnels visitors toward his best blog content. Clean, visual, and conversion-focused.

Marketing Analysis

This page looks like a portfolio, reads like a friendly intro, and performs like a lead funnel. It mixes storytelling, social proof, and next-step direction all on one page.

Why It Works

• Starts with a smiling face and a friendly intro (builds instant trust)
• Uses icons and charts to make complex results simple
• Drops logos from big-name media for authority
• Ends with a single “Read My Best Content” CTA

Examples

• Buffer’s team pages humanize the brand just like Ry Rob’s approach
• Pat Flynn’s “Start Here” page funnels to top podcasts and posts
• Marie Forleo’s About Page ties her journey directly to her courses