$3,000,000 email copy I did for a farm company

Sometimes, a few words can grow crops of cash. Nev helped a farming company rewrite just three emails—and those emails raked in $3 million in sales.

The Marketing Magic

He didn’t reinvent the wheel. He just tightened the copy, clarified the offer, and added personality. The focus shifted from “Here’s what we sell” to “Here’s what you get.” Simple tweaks, massive payoff.

Why It Works

• Clear benefits beat product features every time
• Personality builds trust in a crowded inbox
• Tight structure keeps readers engaged through the CTA
• Small changes compound across large email lists

Real Examples

• Grammarly’s re-engagement emails boosted clicks 13% after shortening copy
• Airbnb’s personalized subject lines raised open rates 10%
• Brooklinen’s “back-in-stock” emails drive repeat sales by creating urgency