Johnson & Johnson Print Ad
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A young boy, a hammer, and a tiny nail. You can almost feel what’s about to happen. This 1950s Johnson & Johnson ad turns an everyday childhood moment into a masterclass in emotional marketing.
The Marketing Angle
The ad doesn’t sell products—it sells peace of mind. Parents instantly picture their own kid one swing away from a bloody knuckle and realize they’d better have first aid ready.
Why It Works
- Visual tension grabs attention instantly
- Emotion (parental fear) drives urgency
- Relatable scenario builds trust
- The $2 price makes it an easy “yes”
- The copy moves from empathy to solution quickly
Real-World Examples
- Apple ads show problems solved with subtle emotion, not specs
- Allstate’s “Mayhem” spots evoke risk to sell protection
- Ring doorbell ads focus on security through real-life tension