Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent...
Michael Cera + CeraVe Advertising Campaign
I really like this Michael Cera + CeraVe advertising campaign 😂 This was developed by WPP and Ogilvy after seeing...
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them...
Flyer advertising in the wild
I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape =...
Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.
....The original Let’s give it a more modernized headline 😂 What if we made it more seasonal and festive?? Let’s...
World's Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch: - Everyone thought it was partially stupid (no keyboard was a...
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...
“Don’t Replace. Refinish” print ad
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...
Lawyer evergreen print advertising
Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is...
R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on...
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time....
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold). Normally people...
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many...