gary-halbert-letter-macdonald

Gary Halbert the Millionaire

This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent...

Mar 6, 2024
Direct Mail
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mCerave-moisturizing-cream

Michael Cera + CeraVe Advertising Campaign

I really like this Michael Cera + CeraVe advertising campaign 😂 This was developed by WPP and Ogilvy after seeing...

Feb 23, 2024
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Funny and Weird
Images
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car-hangers-flyer

Car Detailing Flyer Hangar

People like this secretly kill it but rarely post how they do it (I know bc a lot of them...

Jan 9, 2024
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Flyers
Outdoor Advertising
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comedy-show-flyer

Flyer advertising in the wild

I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape =...

Dec 21, 2023
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Flyers
Outdoor Advertising
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schweppes-print-ad-2

Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.

....The original Let’s give it a more modernized headline 😂 What if we made it more seasonal and festive?? Let’s...

Dec 20, 2023
Ads
Funny and Weird
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Worlds-toughest-truck

World's Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch: - Everyone thought it was partially stupid (no keyboard was a...

Nov 27, 2023
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college-vine-ad

Antagonizing College Board Competitor Ad

There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...

Oct 11, 2023
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Copywriting
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dont-replace-refinish

“Don’t Replace. Refinish” print ad

An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...

Oct 10, 2023
Ads
Copywriting
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Rick-criminal-lawyer-ad

Lawyer evergreen print advertising

Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is...

Oct 9, 2023
Ads
Print Ads
13-creative-magazine-ad-design-683x1024

R180 Smart Cooker Toaster Print Ad

This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on...

Sep 24, 2023
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Images
Print Ads
mechanical-pencils-ad

1976 Parker Pen Mechanical Pencil Ad

There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...

Sep 22, 2023
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Headlines
Images
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1973-ford-pickup-ad

1973 Ford Pickup Print Ad

I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....

Sep 3, 2023
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Copywriting
Headlines
Images
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goodyear-tire-dps-ad

Cool “social proof” style Good Year ad

This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that...

Sep 2, 2023
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Images
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Social Proof
cadillac-1978-car-ad

1978 Orson Welles Cadillac Ad

Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂

Aug 31, 2023
Ads
Copywriting
Funny and Weird
Headlines
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f-35-strike-fighter-project-ad

Pratt & Whitney defense contract print ad

Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...

Aug 25, 2023
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Copywriting
Headlines
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Virgin-v-British-Airways-marketing

BA Can’t Get It Up Stunt

Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time....

Aug 20, 2023
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Funny and Weird
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Social Media
ibm-typewriter

IBM typewriting ball element ad

This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold). Normally people...

Aug 15, 2023
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Images
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vw-ad-ugly-is-skin-deep

Volkswagen Beetle “Ugly” Ad

This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...

Aug 9, 2023
Ads
Copywriting
Headlines
Images
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Chevy-Cruise-Full-Page-Newspaper-Ad

Chevy Cruise Full Page Newspaper Ad

The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many...

Jul 16, 2023
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Data
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