Keynote zoom event landing page sparks urgency with countdown ticker
The opening headline drops some major names in the market to spark interest and give some social proof.
As for any event landing page, the dates are crealy displayed above the fold.
Below that is CTA #1 with a countdown timer to the event which can spark a sense of urgency.
Below the fold we have a list of all speakers and the subject matter they will speak on followed by another CTA.
Image Description
The landing page for the "Distributed 2021" event is visually compelling, featuring a sleek design with a bold countdown timer. It highlights key speakers and sessions, utilizing logos and images to reinforce credibility.
Positive Aspects
- Social Proof: Major brands and universities like Deloitte and Columbia University are prominently mentioned, adding significant credibility.
- Urgency: The countdown timer right under the first call-to-action (CTA) effectively creates a sense of urgency.
- Clear Structure: Important information like event dates and session details is well-organized, making it easy for visitors to digest.
Key Takeaways
- Use a countdown timer on event pages to create a sense of urgency.
- Showcase big names and brands to provide social proof and attract attendees.
- Keep critical event information above the fold for immediate visibility.
Additional Insights
- Leverage FOMO: Highlighting limited-time access or exclusive content can amplify the urgency created by the countdown timer.
- Visual Hierarchy: The use of contrasting colors and strategic placement of CTAs, like "Register to join," guides the user journey smoothly.
- Engagement Opportunity: Encourage attendees to share their excitement on social media by providing easy-to-use share buttons, potentially increasing reach.
