This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be known as false now, this ad does try to convey the benefits of using their product by demonstrating how it helps you with a problem.
1983 Bacardi Rum Bottlecap Mixer Ad
This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and also throws in a...
Apr 22, 2022
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Cool graphic showing “Cheaper is not better”
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement...
Apr 7, 2023
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Copywriting
Before and After
Spiegel Holiday Catalog in 1943 Coat & Gloves Ad
This drawing for a mens coat and gloves looks very elegant and clean. From the Spiegel Holiday Catalog in 1943. I love the simplicity...
Feb 9, 2022
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Pricing
Artist hand written product description for bag
Artist Tom Sach hand writes product description in his signature style for a bag he has created. He interweaves his signature style in every...
Mar 10, 2022
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Product Descriptions