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How American Express Sold 'Peace of Mind' With Humor

Ads/Print Ads/American Express
2 hours ago
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Vintage Advertising: How American Express Sold 'Safe Spending'

Ads/Print Ads/Copywriting
8 hours ago
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The Honeymoon Advertisement That Sold Peace of Mind

Ads/Print Ads/Copywriting
14 hours ago
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Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)

Ads/Print Ads/American Express
1 day ago
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How American Express Made Furniture Shopping Fun

Ads/Copywriting/American Express
1 day ago
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How American Express Turned a Hairbrush Into a Status Symbol

Ads/Copywriting/American Express
1 day ago
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How a Credit Card Sold the Dream of Skating

Ads/Copywriting/American Express
2 days ago
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How American Express Sold Status With A Simple Tagline

Ads/Print Ads/Copywriting
2 days ago
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American Express: Turning Shopping Into Status

Ads/Copywriting/American Express
3 days ago
Ad
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What's in Store with American Express: A Lesson in Prestige Marketing

Ads/Print Ads/Copywriting
3 days ago
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David Ogilvy’s Playbook for Running an Advertising Agency

Ads/Print Ads/Advice
4 days ago
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How Singha Beer Made Thai TV Ads Work

Ads/Copywriting/Advertorials
4 days ago
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The Bell System’s Vision: Building Ahead of a Nation’s Growth

Ads/Print Ads/Copywriting
4 days ago
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The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Ads/Copywriting/Headlines
4 days ago
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Cadillac’s Vintage Ad: Turning Enthusiasm into Status

Ads/Print Ads/Copywriting
4 days ago
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Helping Customers Win: The Old-School Ad That Nailed Trust Marketing

Ads/Copywriting/Headlines
4 days ago
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Firestone’s Early Masterclass in Trust Marketing

Ads/Print Ads/Copywriting
4 days ago
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Why Honda’s ‘Goal Over Budget’ Ad Still Hits Hard

Ads/Print Ads/Copywriting
4 days ago
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Cadillac’s Golden Touch: The Art of Aspiration in a 1950s Ad

Ads/Print Ads/Copywriting
4 days ago
Ad
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When Ads Look Like Science: The Genius of Data-Driven Marketing

Ads/Print Ads/Advertorials
4 days ago
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When Typography Becomes Storytelling

Ads/Copywriting/Advertorials
5 days ago
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What Corporate Advertising Can Really Do For You

Ads/Copywriting/Outdoor Advertising
5 days ago
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3 Big Takeaways From the New Media Summit 2026 Board

Ads/Copywriting/Advice
6 days ago
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Ogilvy’s Ads Still Sell Decades Later: The Power of Measurable Marketing

Ads/Copywriting/Advertorials
6 days ago

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