1,768 Ads Examples From the Past and Present

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“Music when we were growing up was the best. Everything these days is so terrible.”

Turns out across every single generation, quality of music peaks at age 17 and you begin to start disliking music made after you’re 35.

Callum Davies’ study, “The power of nostalgia: Age and preference for popular music,” reveals that the music we grow up with sticks with us. As we age, those tunes from our youth evoke strong nostalgic feelings, making us prefer them over today’s hits. The songs of our past really do have lasting power!

Davies’ research delves into the relationship between nostalgia and musical preferences over a person’s lifespan. The research highlights that as people grow older, they tend to have a strong preference for the music that was popular during their youth. 

This phenomenon is attributed to the deep emotional connections and memories associated with these songs, which often correspond to significant and formative periods in one’s life, such as adolescence and early adulthood.

Davies’ study finds that these nostalgic feelings are powerful drivers of musical preference, often surpassing the appeal of contemporary music. The research suggests that the emotional resonance of these early musical experiences creates a lasting impact, shaping an individual’s taste in music well into their later years. This enduring attachment to the music of one’s youth underscores the broader influence of nostalgia on personal identity and emotional well-being.

The findings also have implications for various industries, including marketing, media, and entertainment, as they highlight the potential for leveraging nostalgia in reaching and engaging older audiences. By understanding the power of nostalgic music, these sectors can create more effective strategies to connect with their target demographics.

Source: “The power of nostalgia: Age and preference for popular music” by Callum Davies, Bill Pa Driesener, Zac Anesbury, Song Yang and Johan Bruwer

Target The Songs People Loved At 17

That chart basically screams one thing: if you want people to feel something, play the songs they loved at 17....

Ads/Instagram/Data
17 hours ago
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Whitefish Credit Union entered a new city by acting like a new person in town. Zero logo. Real handwriting. Real curiosity. And, to top it all, a real person named Ryan with an actual need to make new friends as he was new to the town as well.

That’s how you earn attention before you ask for trust.

Act Like A New Neighbor, Not A Brand

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Ads/Instagram/Copywriting
2 days ago
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Translate Wine Jargon Into Buyer Benefits

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3 days ago

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6 days ago

Gary V on Brands Wasting Trillions on Bad Creative

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Feb 4, 2026

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Look at the frame from this Reel: big face, giant text, nothing else fighting for attention. That is exactly how...

Ads/Print Ads/Instagram
Feb 4, 2026
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Turn Browsers Into Choosers With Micro-Quizzes Levi's Ad

This Levi's ad turns a boring product chart into a game. Three guitars on top, three jean fits on bottom,...

Ads/Images/Advice
Feb 3, 2026
Ad
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Match-Game Ads That Stick Levi's Ad

This Levi’s ad turns jean fits into a lunchroom puzzle. On top: three messy-to-neat meals. On bottom: three kids in...

Ads/Print Ads/Copywriting
Feb 2, 2026
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Make Product Shots Playable Levi's Ad

This Levi’s ad turns a boring product shot into a mini game. Three dogs, three pairs of jeans, and one...

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Feb 1, 2026

Insane unicorn real estate sign that DEFINITELY draws attention!

That giant pink-unicorn yard sign isn’t just a prop. It’s a trust machine. When a seller buys into bold marketing...

Ads/Instagram/Copywriting
Jan 30, 2026

Walk-In Counter Sushi with Toyosu Fish

Walk into this East 6th sushi bar and you are basically sitting inside the kitchen. Chefs are a forearm’s length...

Ads/Instagram/Copywriting
Jan 28, 2026
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Flip Product Traits Into Punchlines

This vintage Chivas Regal ad is a textbook example of clever copywriting that turns a product’s trait into a witty...

Ads/Copywriting/Images
Jan 27, 2026
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Make Sons Justify Premium Gifts

This vintage Chivas Regal ad flips the usual Father’s Day sentiment on its head. Instead of speaking to dads, it...

Ads/Copywriting/Images
Jan 27, 2026
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Sell the Lifestyle, Not the Bottle

This vintage Chivas Regal ad nails the art of subtle wit. With a minimalist illustration of nine bottles and clever...

Ads/Print Ads/Copywriting
Jan 26, 2026
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Sell Identity, Not Clothes Levi's Ad

This vintage Levi’s ad captures the rugged authenticity that defined mid-century Western fashion. The illustration of a confident cowboy, complete...

Ads/Copywriting
Jan 25, 2026
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Sell Luxury With A Story

This vintage advertisement for Chivas Regal cleverly blends storytelling and subtle humor to sell luxury. Instead of focusing on the...

Ads/Print Ads/Copywriting
Jan 24, 2026
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Sell Identity, Not Just Denim Levi's Ad

This vintage Levi’s ad doesn’t sell denim—it sells identity. With bold lines, a cowboy stance, and simple black‑and‑white contrast, it...

Ads/Copywriting/Images
Jan 24, 2026
Ad
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Sell the Identity, Not the Product Levi's Ad

This vintage Levi’s advertisement nails the art of identity-based marketing. It’s not selling denim; it’s selling ruggedness, self-reliance, and that...

Ads/Print Ads/Copywriting
Jan 23, 2026
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Build Systems for Evergreen Sales

This image nails a message every author wants to hear: steady, consistent sales long after launch week. The design is...

Ads/Copywriting/Kit
Jan 22, 2026
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Call Junk Food What It Is

This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...

Ads/Copywriting
Jan 21, 2026
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Highlighting the Remarkable: A Clever Ad That Shines

This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...

Ads/Copywriting/Images
Jan 20, 2026
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Highlighting the Hidden Hero

This Stabilo campaign brilliantly turns a simple marker into a storytelling tool. At first glance, it’s a black-and-white photo of...

Ads/Print Ads/DDB Agency
Jan 20, 2026

Command Palette

Search for a command to run...