Sell Luxury With A Story
This vintage advertisement for Chivas Regal cleverly blends storytelling and subtle humor to sell luxury. Instead of focusing on the...
Sell Identity, Not Just Denim Levi's Ad
This vintage Levi’s ad doesn’t sell denim—it sells identity. With bold lines, a cowboy stance, and simple black‑and‑white contrast, it...
Sell the Identity, Not the Product Levi's Ad
This vintage Levi’s advertisement nails the art of identity-based marketing. It’s not selling denim; it’s selling ruggedness, self-reliance, and that...
Build Systems for Evergreen Sales
This image nails a message every author wants to hear: steady, consistent sales long after launch week. The design is...
Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
Highlighting the Remarkable: A Clever Ad That Shines
This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...
Highlighting the Hidden Hero
This Stabilo campaign brilliantly turns a simple marker into a storytelling tool. At first glance, it’s a black-and-white photo of...
Urban Oasis: Patio, Pool, Zero Hassle
A simple backyard can become your favorite getaway with the right design and details. The image shows a crisp, wood-decked...
How a Highlighter Turned History into a Powerful Ad
This STABILO ad nails emotional storytelling by shining a literal spotlight on hidden brilliance. Instead of bragging about features, the...
How a Highlighter Became a Statement on Recognition
This print ad by Stabilo Boss isn’t your typical stationery promotion. It turns a highlighter—a simple office tool—into a symbol...
How Stabilo Turns a Highlighter into a History Lesson
This Stabilo ad nails creative storytelling by blending product utility with historical tribute. The image shows tennis legend Suzanne Lenglen...
How a Highlighter Brand Turned History Into a Brilliant Ad
This Stabilo Boss ad is a masterclass in visual storytelling. The yellow highlighter literally shines a light on Florence Nightingale...
How STABILO Highlights Heroes with One Smart Visual
This STABILO ad nails emotional storytelling in a single glance. By using its iconic yellow highlighter to literally draw attention...
What Marketers Really Trust for ROI in 2025
The chart shows how confident marketers feel about getting a return on investment across popular channels. From content marketing to...
Billboard Genius: The Bankless Ad That Turns a Chained Pen Into a Statement
In a sea of corporate billboards, this one stops you in your tracks. A single image of a chained pen—something...
Fun street advertising seen in Austin Tx
A man on a tricycle has transformed his ride into a mobile basketball game, complete with a backboard, hoop, balls,...
Why Captions Could Be the Secret Weapon in Your Ads
This image shows a classic advertising layout—the kind found in timeless copywriting books—featuring both illustrations and captions. The text emphasizes...
How if started: How it’s going: https://t.co/MklnDc0gEM
From Email Recruitment to Hands-Free Driving
In 2015, Elon Musk posted a simple tweet inviting engineers to join Tesla’s Autopilot team. Fast forward almost a decade,...
B2B newsletter pricing for a big email publication
Ad Age’s newsletter rate card is a masterclass in transparent pricing for B2B marketers. With a breakdown that lists subscriber...
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They Laughed When I Sat Down At the Piano: The Ad That Still Teaches Copywriters Today
This classic piano lesson ad is considered one of the greatest pieces of copywriting ever written. Created by John Caples...
How Sears Sold Trust with a 5% Profit Margin
This vintage Sears ad nails consumer psychology by showing a pile of coins next to a promise: their profit is...
David Ogilvy’s “Confessions of a Magazine Reader”: A Masterclass in Persuasive Writing
This vintage ad by David Ogilvy, titled “Confessions of a Magazine Reader,” is a brilliant example of how to turn...
The Charisma Formula Behind Dos Equis' 'Most Interesting Man' Ad
This Dos Equis ad doesn’t just sell beer — it sells a lifestyle. The "Most Interesting Man in the World"...
Why Dos Equis’ Coasters Are an Extension of Their Iconic “Interesting Man” Brand
The Dos Equis coasters in this image brilliantly extend the brand’s beloved “Most Interesting Man in the World” campaign. Instead...