Landing for shopper rewards app has everything but a testimonial

Landing Pages
Jul 7, 2022
smile homepage good copy
Here we see most of  all the elements for a great landing:
  1. Opening headline that describes the entire app in a few sentences paired with a CTA above the fold.
  2. Featured + benefits below the fold.
  3. CTA at the bottom with E-book lead magnet.
  What's missing? A testimonial.

Image Description

A landing page layout for a shopper rewards app featuring a headline, CTAs, benefits, and sharing options. The design is clean and modern, with illustrations and icons highlighting referral rewards and sharing channels.

Positive Aspects

The landing page effectively utilizes a clear structure with a strong opening headline and CTA above the fold. The benefits are concisely presented, and the inclusion of an e-book lead magnet adds value by offering additional resources. The illustrations and icons are visually appealing and help emphasize the app's features and benefits.

Key Takeaways

  • Strong Opening: The landing page starts with a headline and CTA that clearly communicate the app's purpose and prompt immediate action.
  • Structured Benefits: Key benefits and features are organized below the fold, maintaining user interest and providing essential information.
  • Lead Magnet: The e-book offer at the bottom serves as an effective tool for capturing leads and providing extra value to potential users.
  • Social Sharing: The integration of social media icons encourages easy sharing, enhancing the app's reach through user networks.

Additional Insights

A testimonial section could significantly boost credibility and trust by showcasing real user experiences. Adding quotes or stories from satisfied customers would create a more relatable and convincing narrative, making potential users more likely to engage with the app.