Landing for shopper rewards app has everything but a testimonial

This Smile.io referral landing page checks nearly every box. Strong headline, clear CTA, benefits, visuals, and an irresistible e-book offer. It nails structure and flow, getting visitors to scroll and engage. But there’s one big gap: social proof.

Why it works

• Headline clarity: Explains the full product in one glance.
• CTAs everywhere: Top, middle, bottom—all paths lead to conversion.
• Visual storytelling: Icons and illustrations make benefits digestible.
• Lead magnet: Offers extra value for deeper engagement.
• Missing element: No testimonial = lower trust conversion bridge.

Real-world examples

• Dropbox boosted signups 60% with referral incentives.
• Airbnb leveraged customer quotes to double trust in bookings.
• Slack’s homepage highlights testimonials from real companies.
• ConvertKit added social proof and saw a 30% jump in trial signups.