Sales Page Outline with PAS formula

This sales page template nails the PAS formula: Pain, Agitate, Solution. It’s simple, structured, and built to convert curious visitors into paying customers.

Marketing Breakdown

The top hits visitors with a clear headline and a single CTA. Social proof gives instant credibility, while the PAS section walks prospects through their problem to the solution. Testimonials close the loop with trust before the final CTA seals the deal.

Why It Works

• PAS triggers emotion before logic
• Social proof removes skepticism
• Clean hierarchy leads the eye smoothly
• One call-to-action minimizes friction

Examples

• Basecamp uses PAS headlines to frame work stress, then pitch calm project management
• Grammarly agitates writing mistakes before showing their instant fix
• Slack highlights communication pain, then simplifies with real-time chat as the hero