Magic spoon cereal pricing and clever copy

Feb 21, 2022
magic spoon pricing table
They cleverly chose to use cost per bowl vs the cost per box. They charge $5-7 for a box of cereal. When pricing by serving size (bowl) they made their cereal appear cheaper. I can see this working well with the health conscious buyer as they are more prone carefully read the serving sizes to better track there nutritional intake.  
Source (magicspoon.com)
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