memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.
Image Description
The vintage FedEx ad features a chicken stepping out of a FedEx box. Above the image is the clever tagline: "Now you know which one came first."
Positive Aspects
This ad brilliantly uses humor to address the age-old "chicken or the egg" question, cleverly tying it to FedEx's speedy delivery service. The visual of the chicken and the box immediately captures attention and reinforces the message of promptness and reliability.
Key Takeaways
- Clever Messaging: The ad uses a well-known philosophical question to create a memorable and humorous message about delivery speed.
- Visual Impact: The simple yet effective image of the chicken coming out of the box captures attention and reinforces the tagline.
- Brand Reinforcement: The inclusion of the FedEx logo and slogan, "The World On Time," reinforces the brand's promise of timely delivery.
Additional Insights
This ad is a perfect example of how humor can be effectively used in marketing to make a message stick. The simplicity of the image, combined with a clever twist on a classic question, showcases the creativity of FedEx's marketing team. It’s a reminder that sometimes the best ideas come from thinking outside the box—literally!
