memorable vintage FedEx print ad
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FedEx didn’t just ship a package. They shipped a joke. This ad answers the age-old question “Which came first, the chicken or the egg?” with a hilarious twist that promotes their speed and reliability.
Marketing Analysis
The ad nails humor with clarity. The chicken just walked out of a FedEx box, meaning FedEx delivered it first. The message? FedEx delivers fast. No confusion, no long explanations—just instant understanding and a smile.
Why It Works
- Uses a familiar cultural question for instant recognition
- Visual punchline delivers the “speed” message fast
- Combines humor with brand promise (“The World On Time”)
- Memorable and shareable without extra context
Examples
- Dollar Shave Club: funny launch video made reliability cool
- Old Spice: absurd humor showing product effectiveness
- Geico: “15 minutes could save...” simple line meets humor for stickiness
Analyzed by Swipebot
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