Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

Mercedes-Benz Strong Headlight Cow Ad
A super clever way from Mercedes to show how strong their headlights are, featuring a cow in headlights that's see-through...

Daily life check-in
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I. You rate each...

Vintage camera ad mocks the competition
Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras &...

Vintage car ad is a big testimonial
The copywriter basically gathered all of the positive press reviews of there car and slapped it all together in this...

Vintage camera ad
This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would...

Vintage BMW clever print ad
This clever headline speaks to the joy of ownership and the quality (the underlying message is that the bike is...

Vintage Land Rover ad speaks on innovation
The nature of tech companies are constant innovation and changes to their products. The same was true in the early...

Vintage Spam ad
This ad shows the reader a variety of ways you can use the product displayed in a eye catching way.

Andrew Gazdecki advice on picking an idea for a startup

Family Relationship Chart
This is a helpful chart to show relationships between family starting from parents, to uncles, to grandparents, to firth cousins...

Using a cast iron skillet rules chart
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it! It...

Vintage camera ad displays social proof
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over...

Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your...

Vintage Nissan Dotson print ad
Great headline that basically says this car is fully loaded. The body copy goes on to expand on the headline.

Reddit ad urging viewers to take a quiz
I really like the graphics. It breaks down weight gain on a graphic and visually shows the difference between FAD...

Really intriguing billboard
On one hand, this seems like a bad billboard.... ❌ No description. ❌ Not obvious what the product is. On...

Before and after print ad for non profit
This is a clever use of before and after to bring awareness to a cause.

Vintage jeans ad give benefits through images
The images suggest that the fabric is so stretchy that you can easily roundhouse kick people or pose as captain...

Genius vintage camera ad
It basically says "so easy a idiot can use it" at the same time saying "it's so good a genius...

memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.

Vintage Range Rover ad
I love how this ad relates its product's feature to another popular product on the market that is known for...

Novelty toothpaste vintage ad
My favorite line in this copy is "Best argument yet for brushing 3 times a day". Classic ad layout that...

Crazy Burger King letter to Michelin Star
Burger King writes a letter to Michelin Star to make the case for why they deserve to be awarded the...

CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...