How Singha Beer Made Thai TV Ads Work

When Ads Look Like Science: The Genius of Data-Driven Marketing

When Typography Becomes Storytelling

Ogilvy’s Ads Still Sell Decades Later: The Power of Measurable Marketing

Ogilvy’s Blueprint for Winning TV Commercials

The Ad Budget Question That Never Gets Old

Massive Palantir.com Airport Banner

You can’t walk past this without looking. Palantir’s huge black-and-white billboard dominates the space just like its message: “Software That...

Jebbee One Pager

This Jebbee one-pager feels like a classic startup pitch deck shrunk down to one page. It’s bright, clear, and instantly...

AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...

Mercedes-Benz Strong Headlight Cow Ad

A super clever way from Mercedes to show how strong their headlights are, featuring a cow in headlights that's see-through...

Family Relationship Chart

Ever seen a family tree that tracks cousins “four times removed”? It’s complicated, but visual. And that’s what makes it...

Really intriguing billboard

This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...

Daily life check-in

Ever write copy that just feels flat? It might not be your creativity at fault—your body could be the issue....

Using a cast iron skillet rules chart

This “10 Commandments of Cast Iron Care” from Southern Living is so useful it stops being an ad—it becomes a...

Before and after print ad for non profit

WWF nails emotional contrast with this simple visual. On one side, you see a shark fin. On the other, just...

Vintage camera ad mocks the competition

Nikon flipped a Polaroid ad on its head and made magic. This print ad shows a room full of disappointed...

Vintage jeans ad give benefits through images

These jeans don’t whisper “stretchy.” They scream it — with flying kicks, high legs, and 70s swagger. The visual alone...

Vintage car ad is a big testimonial

Chevy didn’t brag about the Vega. Instead, they let everyone else do it for them. This ad is basically a...

Vintage camera ad displays social proof

Nikon nailed social proof with this ad that shows decades of camera models lined up—from the 1954 Nikon S2 to...

Genius vintage camera ad

Nikon nailed it with this ad: one image, two faces, one unforgettable message. It shows both a bumbling fool and...

Vintage camera ad

Most people didn’t believe a camera this small could take good pictures. Kodak’s copywriters didn’t dodge that doubt—they hit it...

Vintage sneaker ad with unique selling point

A sneaker ad promising a 3,000-mile or 6-month warranty? That’s wild. Shoes don’t usually come with guarantees like cars do,...

memorable vintage FedEx print ad

FedEx didn’t just ship a package. They shipped a joke. This ad answers the age-old question “Which came first, the...

Vintage BMW clever print ad

This 1965 BMW motorcycle ad nails the art of emotional selling. It doesn’t brag about horsepower or engineering. Instead, it...