AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

These three simple core values of AppSumo help with company culture. Keep Hungry, Keep Humble and Keep Weird.

Mercedes-Benz Strong Headlight Cow Ad

A super clever way from Mercedes to show how strong their headlights are, featuring a cow in headlights that's see-through...

Family Relationship Chart

This is a helpful chart to show relationships between family starting from parents, to uncles, to grandparents, to firth cousins...

Really intriguing billboard

On one hand, this seems like a bad billboard.... ❌ No description. ❌ Not obvious what the product is. On...

Daily life check-in

I heard a friend talking about a daily check-in practice his team does at work called: P.E.I. You rate each...

Using a cast iron skillet rules chart

This helpful magazine guide is so good you can almost cut it out of the magazine and frame it! It...

Before and after print ad for non profit

This is a clever use of before and after to bring awareness to a cause.

Vintage camera ad mocks the competition

Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras &...

Vintage jeans ad give benefits through images

The images suggest that the fabric is so stretchy that you can easily roundhouse kick people or pose as captain...

Vintage car ad is a big testimonial

The copywriter basically gathered all of the positive press reviews of there car and slapped it all together in this...

Vintage camera ad displays social proof

Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over...

Genius vintage camera ad

It basically says "so easy a idiot can use it" at the same time saying "it's so good a genius...

Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would...

Vintage sneaker ad with unique selling point

A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your...

memorable vintage FedEx print ad

The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.

Vintage BMW clever print ad

This clever headline speaks to the joy of ownership and the quality (the underlying message is that the bike is...

Vintage Range Rover ad

I love how this ad relates its product's feature to another popular product on the market that is known for...

Vintage Land Rover ad speaks on innovation

The nature of tech companies are constant innovation and changes to their products. The same was true in the early...

Vintage Nissan Dotson print ad

Great headline that basically says this car is fully loaded. The body copy goes on to expand on the headline.

Novelty toothpaste vintage ad

My favorite line in this copy is "Best argument yet for brushing 3 times a day". Classic ad layout that...

Vintage Spam ad

This ad shows the reader a variety of ways you can use the product displayed in a eye catching way.

Reddit ad urging viewers to take a quiz

I really like the graphics. It breaks down weight gain on a graphic and visually shows the difference between FAD...

Crazy Burger King letter to Michelin Star

Burger King writes a letter to Michelin Star to make the case for why they deserve to be awarded the...

Andrew Gazdecki advice on picking an idea for a startup