Moz About Page

Most “About” pages are snooze-fests. Moz took theirs and made it bingeable. Instead of bragging, they used a timeline to show growth, pivots, and wins—like a startup history movie you can scroll through.

Marketing Analysis

Each milestone is its own chapter: photo, stat, and chart. It doesn’t just say “we’ve been around,” it proves it. The design drips with progress — every inch you scroll gives you another reason to trust Moz.

Why It Works

• Timeline = built-in storytelling
• Stats and visuals = instant proof
• Real faces = more trust
• Motion keeps readers scrolling

Examples

• Buffer used a timeline to highlight its remote journey
• Patagonia’s history shows purpose in action
• HubSpot charts growth to woo investors
• Notion celebrates user milestones to build community