newsletter sponsor marketplace displays social proof with client list

paved social proof homepage above fold

This landing page nails the mix of authority and action. The moving list of big-name newsletters (Flipboard, Pocket, Fast Company) instantly builds trust, while the search box invites instant participation.

Marketing analysis

The scrolling subscriber counts act as social proof on repeat—it’s like showing off receipts. The search bar doesn't just sit there; it nudges the visitor toward a signup before they even finish typing. Smooth and sneaky smart.

Why it works

  • Immediate credibility through familiar brands
  • Motion grabs attention and keeps eyes on proof
  • The CTA is embedded in exploration, not a hard sell
  • Clean layout focuses attention on one main action

Examples

  • Airbnb shows real host earnings to prove the opportunity
  • Shopify lists customer success stats on their homepage
  • ConvertKit uses creator counts to boost trust in signups

Analyzed by Swipebot

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