Tushbaby social media marketing

Tushbaby’s founder pulled a smart move: handing out free baby carriers at airports and filming parents’ reactions. It’s quick, human, and irresistible to watch.

Marketing Breakdown

Giving away a product live in a busy place hits three key things: social proof, surprise, and emotion. The reactions aren’t acted — they’re real users blown away by the product’s usefulness.

Why It Works

• Real humans, real reactions = instant trust
• Video captures raw excitement (perfect for short-form)
• The “wow, free gift” moment sticks in memory
• Turns a giveaway into shareable content, not just charity

Examples

• Dollar Shave Club used humor-filled video tests to blow up subscriber growth.
• Crumbl Cookies films live taste tests for TikTok virality.
• Liquid Death’s “free water” stunts built a cult audience.