Panhandling Before and After (with New Copy Angle)
Published on Jun 5, 2020
While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated with fellow beggars who all use the same direct messaging. To stand out as a panhandler, you need a new angle.
In this case, the new angle switches from direct to indirect. It doesn’t even ask for help at all! Instead, it strokes the target’s guilt strings and provokes empathy and reflection.
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