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The Power of a "Hidden Problem" Visual

This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in...

Ads/Copywriting/Before and After
Nov 11, 2025
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The Chart That Sells: Circle’s Engagement Boost Visual

This Circle ad nails it with one picture. It’s a glowing graph that screams “results” without needing a single paragraph...

Ads/Before and After/Data
Nov 9, 2025
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Make It Exist First

This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...

Before and After/Images/Advice
Nov 6, 2025
levelsio
@levelsio
@levelsio
From concept car to production car
From concept car to production car https://t.co/sR9XT3qBAY

From Concept Car to Curb Appeal

Ever notice how car companies show insane futuristic designs, then the production version looks... normal? This Mercedes evolution perfectly shows...

Ads/Copywriting/Before and After
Nov 2, 2025
DiscussingFilm
DiscussingFilm
@DiscussingFilm

Apple TV+ has rebranded to Apple TV.

The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU

Apple TV+ Drops the Plus: Why Simple Always Wins

Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...

Copywriting/Before and After/Social Media
Nov 1, 2025
vanschneider
Tobias van Schneider
@vanschneider

This graph looks like a handshake 🤝 “I’m gonna take over from here” https://t.co/dG58lypg5a

The AI-Human Content Handshake

That’s not just a graph. It’s the moment AI content shook hands with human writers and said, “I got this...

Copywriting/Before and After/Data
Oct 25, 2025
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The $1.26 Billion Marketing Lesson

This image is a wild reminder of how fast tech has evolved. In the 1980s, 32GB of RAM would’ve cost...

Copywriting/Before and After/Data
Oct 23, 2025
dennismuellr
dennis
@dennismuellr
this crocs logo is so iconic it hurts by stephen kelleher
this crocs logo is so iconic it hurts

by stephen kelleher https://t.co/PXGAtSPmJy

Crocs’ Logo Glow-Up: From Cute Gator to Iconic Shape

Crocs just dropped a logo that’s pure genius. They killed the cartoon gator and made the shoe itself the star....

Copywriting/Before and After/Images
Oct 16, 2025
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Posted by Ayman Al-AbdullahAyman Al-Abdullah

Split Design: Dream vs. Reality

This image nails one of marketing’s oldest tricks: contrast. By splitting the screen into “Dream” vs “Reality,” it instantly shows...

Ads/Before and After/Images
Oct 12, 2025
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GoHighLevel graphic shows what companies they replace

This image nails what every SaaS founder dreams of showing: one clean funnel replacing a messy pile of disconnected software...

Copywriting/Before and After/Data
Oct 10, 2025
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GoHighLevel vs Keap Comparison Chart

GoHighLevel nailed the art of the comparison chart. Their visual layout makes it instantly obvious why their tool beats Keap...

Ads/Copywriting/Before and After
Oct 10, 2025
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The Evolution of Logo Design: Simplifying for Success

Look at this image: Volkswagen, Burger King, Pringles, Warner Bros. All simplifying their logos. Why? Because in a digital-first world,...

Before and After/Design/Images
Oct 4, 2025
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Boost Your Product's Appeal with Comparison Ads

Javy Coffee’s ad is a visual knockout. One side: calm, clean, convenient. The other: pricey chaos with too much sugar....

Ads/Copywriting/Before and After
Oct 1, 2025
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US -vs- THEM ad with image and reasons

Nutré pulls off a brilliant side-by-side comparison that instantly wins the viewer’s gut reaction. One look, and you already know...

Ads/Copywriting/Before and After
Sep 25, 2025
lennysan
Lenny Rachitsky
@lennysan
Nobody knew Zeit until it became Vercel. Nobody cared about Codeium until it became Windsurf. Nobody loved mopping until P&G created the Swiffer. Nobody cared about processors until Intel chose Pentium over "ProChip." The wrong name kills products. The right name creates
Nobody knew Zeit until it became Vercel. 

Nobody cared about Codeium until it became Windsurf.

Nobody loved mopping until P&G created the Swiffer.

Nobody cared about processors until Intel chose Pentium over "ProChip."

The wrong name kills products. The right name creates https://t.co/mdtCPtqNcL

The Art of Naming: Transformative Brand Success

Lenny Rachitsky dropped a spicy truth bomb: bad names kill products, great names create markets. “ProChip” sounds like a microchip...

Copywriting/Before and After/Advice
Sep 25, 2025
tibo_maker
Tibo
@tibo_maker
Replying to @tibo_maker

We launched Tweet Hunter at $9/month.

Seemed smart.

"More people can afford it!"

Every few months, we raised prices incrementally.

$9 → $19 → $29 → $39 → $49

Expected: angry customers, mass churning.

...

Pricing Strategy: How Incremental Increases Boost Revenue

Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...

Copywriting/Before and After/Data
Sep 23, 2025
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Effective Visual Comparison: Fresh vs. Dried Peppers

Who knew peppers had secret identities? This chart shows how a jalapeño becomes a chipotle, a poblano becomes an ancho,...

Before and After/Images/Advice
Sep 22, 2025
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Unveiling Transformation: From Egg to Butterfly in Marketing

This image nails one of marketing’s oldest (and smartest) ideas: people don’t buy products, they buy better versions of themselves....

Ads/Copywriting/Before and After
Sep 20, 2025
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Comparison chart of ThriveCart vs Kajabi Ad

This ThriveCart vs Kajabi ad nails it. One simple square image, yet you instantly see who wins. No fluff. Just...

Ads/Copywriting/Before and After
Sep 17, 2025
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Before and After of a software visual demo

Quick: which side of this image grabs your attention?Yep, the “After Foreplay” side. Clean, focused, and makes you feel the...

Ads/Copywriting/Before and After
Sep 17, 2025
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Before/After frozen coffee ad

Cometeer nails one of the simplest yet most effective ad formats out there: the before/after comparison. On one side, overpriced,...

Ads/Copywriting/Before and After
Sep 16, 2025
businessbarista
Alex Lieberman
@businessbarista
My biggest learning building McKinsey for AI... Most businesses are not ready for AI transformation. They want it (out of necessity or FOMO), but they lack: - The right ownership in-house - The right technical knowledge in-house - The right tech stack - The necessary cultural

Companies having a hard time adjusting to AI

Alex Lieberman nailed it: most businesses want AI, but almost none are ready for it. They chase shiny tools before...

Business Ideas/Before and After/Outdoor Advertising
Sep 16, 2025
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Adobe Photoshop Ads

These Adobe Photoshop ads are like mini magic shows. Simple “Before” and “After” images, zero fluff, just straight-up visual proof...

Ads/Before and After/Images
Sep 11, 2025
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Event Sales Page With Speakers Template

Check out this before-and-after email design. The first version looks like a wireframe—plain, functional, but lifeless. The second? Bright, clean,...

Copywriting/Before and After/Emails
Sep 11, 2025

Command Palette

Search for a command to run...