Redhook new branding billboard

This billboard from Redhook Brewery is a masterclass in keeping things simple and funny. It shows off the brand’s new label, but instead of bragging about design, it makes you laugh with, “Redhook likes his new label, but he’d rather go commando.”

Marketing Analysis

The ad humanizes the beer. One sentence, one visual, and you instantly get the brand’s personality. It’s playful, confident, and refreshingly uncluttered.

Why It Works

• Humor makes it sticky in your mind
• Giving the brand human traits makes it relatable
• You instantly know what’s new: the label
• Clean design keeps focus on the bottles

Examples

• M&M’s: “Melts in your mouth, not in your hand”
• Dollar Shave Club’s viral intro video
• Old Spice’s “Smell Like a Man” rebrand