More personal power washing flyer
This "before" ad was an attempt by a powerwashing company to be more professional, but the ad wasn't working too well.
Instead it was re-done in a more "personal" style that looks like Max wrote this himself, and it isn't some template.
Image Description
A side-by-side comparison of two power washing flyers. The "Before" flyer is blue and appears more generic and corporate with bold text. The "After" flyer is more personalized, featuring a casual tone with text that seems handwritten, and includes a photo of someone power washing.
Positive Aspects
The transformation from a generic to a personalized flyer is striking. The "After" version feels warm and approachable, as if Max himself is reaching out to potential clients. It uses a conversational tone that builds trust and makes the service feel more relatable and genuine.
Key Takeaways
- Personal Touch: A personalized approach can make marketing materials more engaging and trustworthy.
- Conversational Tone: Using a friendly, direct style can enhance connection with potential customers.
- Clear Call to Action: The "After" flyer provides straightforward contact information, making it easy for customers to reach out.
- Visual Impact: Including a relevant image of the power washing process adds context and appeal.
Additional Insights
When crafting promotional materials, remember that people connect with people more than with businesses. Infusing a bit of personality and straightforwardness can transform a bland ad into an effective marketing tool. Plus, using everyday language can demystify services and invite more inquiries.
