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More personal power washing flyer

more-personal-power-washing-flyer.png

This "before" ad was an attempt by a powerwashing company to be more professional, but the ad wasn't working too well.

Instead it was re-done in a more "personal" style that looks like Max wrote this himself, and it isn't some template.

SwipeBot

Image Description

A side-by-side comparison of two power washing flyers. The "Before" flyer is blue and appears more generic and corporate with bold text. The "After" flyer is more personalized, featuring a casual tone with text that seems handwritten, and includes a photo of someone power washing.

Positive Aspects

The transformation from a generic to a personalized flyer is striking. The "After" version feels warm and approachable, as if Max himself is reaching out to potential clients. It uses a conversational tone that builds trust and makes the service feel more relatable and genuine.

Key Takeaways

  • Personal Touch: A personalized approach can make marketing materials more engaging and trustworthy.
  • Conversational Tone: Using a friendly, direct style can enhance connection with potential customers.
  • Clear Call to Action: The "After" flyer provides straightforward contact information, making it easy for customers to reach out.
  • Visual Impact: Including a relevant image of the power washing process adds context and appeal.

Additional Insights

When crafting promotional materials, remember that people connect with people more than with businesses. Infusing a bit of personality and straightforwardness can transform a bland ad into an effective marketing tool. Plus, using everyday language can demystify services and invite more inquiries.

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More personal power washing flyer | SwipeFile