Saas company has an entire page of case studies to use as testimonials + social proof

Want a quick way to show credibility? Showcase logos AND faces like Canny does. Their case study page hits all the trust buttons — familiar brand names, short stories, and real humans smiling beside their wins.

Marketing Analysis

Each block features a recognizable tech brand, a one-line success summary, and a “Read Their Story” link. Even better, some include photos of real customers — instantly adding warmth and authenticity that logos alone can’t.

Why It Works

• Social proof from credible brands
• Faces build emotional trust
• Short blurbs reduce cognitive load
• Consistent layout keeps focus on results
• Easy next step with “Read Their Story” links

Examples

• Slack’s customer spotlights use real quotes and short wins.
• HubSpot’s “Customer Stories” group logos by industry.
• Notion shows user photos to make testimonials more believable.
• Zendesk highlights measurable results (+25% satisfaction, etc.).