Noah Kagan Copywriting Course Testimonial

Noah Kagan credits Neville Medhora’s copy chops with turbocharging AppSumo’s growth. From tweaking email subject lines to rewriting sales pages, these simple words-on-a-screen changes made huge revenue jumps.

Why It Worked

• Emails stopped sounding “corporate” and started feeling human
• Each message had one clear goal (open, click, or buy)
• Copy used concrete benefits, not fluffy features
• Consistent tone built trust over hundreds of sends

Real-World Wins

• AppSumo emails started seeing 2x higher open rates after rewriting subject lines
• Small headline changes on product pages converted better—sometimes 20% lifts
• The same copy principles helped polish Noah’s Million Dollar Weekend book, turning lessons into sales

Better words, bigger impact.