Sign up form that keeps selling

Most signup pages are boring forms. But this one from ScoreMaster sneaks in sales copy that keeps users from bailing mid-signup. It asks for info while also selling the value of finishing.

Smart Sales Design

The form isn’t just functional. It’s persuasive. Notice the “Special Offer” and clear list of benefits right next to the fields. As users type, they see what they’re getting—no time to second guess.

Why It Works

• Keeps users focused with a 3-step progress bar
• Adds urgency with “Special Offer”
• Uses real monetary benefits (“$1 Million Fraud Insurance”)
• Builds trust with SSL and security badges
• Supports the sale visually with credit score graphics

Examples

• Shopify shows “free 3-day trial” on its signup form
• Netflix reminds users “Cancel anytime” to reduce signup friction
• Mint.com lists benefits beside their registration form to boost completions