Ayo Yoga's 10% off signup form

This signup form is a masterclass in simplicity. Alo Yoga trades a small incentive for a valuable email and even asks what you’re shopping for so they can personalize future messages.

Why It Works

Clear value exchange: 10% off for an email is a low-friction offer.
Simple design: Minimal fields and big buttons keep it easy.
Segmentation built in: Gender question helps tailor content immediately.
FOMO element: “No Thanks” feels like you’re turning down a deal.

Real-World Examples

Nike: Offers 15% off for joining Nike Members.
Everlane: Gives free shipping on first orders for email signups.
ASOS: Sends 10% discount codes to new subscribers.
Glossier: Pushes early access offers via email signup prompts.

This signup form is a masterclass in simplicity. Alo Yoga trades a small incentive for a valuable email and even asks what you’re shopping for so they can personalize future messages.