Testimonial + Evidence Pictures

This testimonial from Mulder Consultants nails something most marketers miss — visual proof. Instead of just saying her engagement went up, Selma shows her blog posts and their real likes and comments.

Why it Works

• Proof beats promise — people believe screenshots more than claims.
• Visual evidence instantly makes testimonials more trustworthy.
• Personal details (like her cat!) humanize the brand.
• The story structure shows transformation: before → action → result.

Real-World Examples

• Basecamp shows real customer screenshots with revenue stats.
• HubSpot shares case studies with real analytics dashboards.
• Shopify highlights merchant growth using actual shop sales graphs.
• Grammarly uses before-and-after writing samples from users.

People trust what they can see. So, next time you post a testimonial, show the receipts.