Vintage IBM ad asks and answers questions

This copy writer used questions to pitch the product. These are more than likely the same questions a shopper would ask.

Image Description

The vintage IBM ad prominently features bold text asking, "Should you buy this copier for its features? Its reliability? Or its price?" Below the questions is a large, confident "Yes." An image of the copier is included, surrounded by smaller text detailing the product's attributes and benefits.

Positive Aspects

This ad effectively uses a question-and-answer format to engage potential buyers. By posing questions that shoppers might naturally ask, it captures attention and directly addresses consumer concerns. The bold "Yes" provides a strong, confident answer, reinforcing the IBM brand's reliability and value.

Key Takeaways

Engagement Through Questions: The ad uses questions to draw in the reader, making it interactive and engaging.
Direct Answers: The simple "Yes" provides a powerful, confident response to potential buyer doubts.
Focus on Consumer Concerns: By addressing features, reliability, and price, the ad targets key decision-making factors.
Clear Product Benefits: The text highlights the copier's advanced features and benefits, appealing to practical needs.

Additional Insights

Using questions in advertising can be a clever strategy to mimic a customer's thought process. This approach not only grabs attention but builds a direct connection with the consumer. Remember, sometimes the simplest answer—like a bold "Yes"—can be the most persuasive.