Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader much info about the webinar or much incentive to attend.
After:
The email is a lot stronger. It’s got more information about what people will learn, how to get extra value out of it, and exactly when to expect it.
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In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
This guys AirBnB revenue went up after painting his rental house black.
This was in Mt Hood, Oregon. Original post is here:
