Webinar invitation email (Before + After)

Context:

This email was going out to a newsletter inviting people to attend a webinar on financial health.

Before: 

The email was bland and weak. It didn’t give the reader much info about the webinar or much incentive to attend.

After:

The email is a lot stronger. It’s got more information about what people will learn, how to get extra value out of it, and exactly when to expect it.

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