Webinar invitation email (Before + After)


This email was going out to a newsletter inviting people to attend a webinar on financial health.


The email was bland and weak. It didn’t give the reader much info about the webinar or much incentive to attend.


The email is a lot stronger. It’s got more information about what people will learn, how to get extra value out of it, and exactly when to expect it.

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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …