"Goodbye" to old file folders ad

This ad nails visual storytelling. Trustworthy uses a split image to show the pain of the old way (messy, outdated file cabinet) versus the sleek new way (organized dashboard). In one glance, you get the full story and feel the upgrade.

Why It Works

• Contrast-driven design: Old vs. new makes the benefit obvious.
• Visual transformation: The brain loves “before and after” frames.
• Clarity: Minimal text, clear message.
• Emotion: Goodbye stress, hello control.
• Modern cue: Blue tech background signals trust and innovation.

Other Ads That Use This Trick

• Slack’s “email vs. Slack” graphics.
• Headspace’s “stressed brain vs. calm brain” visuals.
• Dropbox showing “chaotic desktop vs. clean folder.”
• TurboTax comparing “paper piles vs. easy buttons.”