10X Email Mastery Pricing

Look at this beauty. Two options. Big type. Zero confusion. This pricing page for 10x Emails and 10x Launches shows how less really can sell more.

Marketing Analysis

Both plans offer the same value. The difference is how you pay. On one side: $997 once. On the other: $97 per month. The only slight edge? A “save $167” and a bonus workshop for paying upfront. That’s how you nudge customers without cluttering the page.

Why It Works

• No thinking needed: one decision, two clear prices.
• Anchoring makes the lower monthly rate seem doable.
• “Save $167” taps into loss aversion.
• Bonus training sweetens the deal.

Examples

• Kajabi shows how much you save by paying yearly.
• Teachable uses “save X% yearly” to push subscribers.
• AppleCare makes “pay once” vs “monthly” feel easy and flexible.