$30,000 minimum pricing page
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Ever seen a price tag with three zeros and still thought, “That’s fair”? That’s the magic of smart tiered pricing. This self-publishing service pulls it off beautifully, turning $30K, $60K, and $180K into confidence boosters instead of sticker shock.
Marketing Breakdown
This page nails the Goldilocks effect: one tier feels too small, one feels too big, and one feels “just right.” Each column builds value step-by-step, not just price-by-price. By the time you hit $180K, that premium tier feels almost logical.
Why It Works
- Anchoring makes $60K look reasonable next to $180K
- Clear value ladders show exactly what you gain per step
- High-end option adds prestige to every other tier
- Simple layout, luxury feel, and no clutter
Real-World Examples
- Netflix: tiers from Basic to Premium double ARPU
- Apple: MacBook Air, Pro, and Max pricing drives upsells
- Tesla: Model 3, S, and X make midrange feel smart
- HubSpot: Free vs Pro vs Enterprise guides upgrades
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